Love it or hate it, The Franklin Institute has a new public face, even a new (shorter name): The Franklin. Founded in 1824, the Philadelphia science museum has been a popular tourist attraction, despite its on-again-off-again reputation as a dusty and dated destination for reluctant field-trippers. Hoping to attract larger audiences and improve its public […]

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I’m sometimes not sympathetic when homebuilders complain to the press that they unfair press coverage, but consider this: Yesterday, MSNBC ran a story that new home sales were down 2.6 percent in the month of June. Today’s front page headline story about housing is entitled “Still slumping: New-home Sales Drop Again.” If you actually read […]

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(I’ve been reading a lot about online marketing strategies lately. Turns out it is really complicated stuff! I can say that with authority because, after all, I’m an industry professional…) Seriously, though. We’ve been advising our clients for quite some time that getting noticed on the web takes a trifle more than hiring us to […]

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An interesting client meeting of a few weeks back got me thinking about the differences between web site design services, interactive strategy and the confusion both clients and firms have about where one stops and one begins. This particular client is a web-based business start up. Their business model involves gathering timely information from around […]

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