A year or so ago, when we were all in midst of the “your business will be transformed by social media” craze, I was asked to put together a couple of seminars for local realtors on how they could use social media to increase traffic via the web. As is often the case with little […]

View Full Story

(This column is a Sitegeist Flashback… I published it a few months ago, before our readership had increased substantially. The advice remains topical, I thought some of you might have missed it, so I’m reposting it…)As a small business owner, I am both blessed or cursed with the perspective of seeing the problems of selling […]

View Full Story

If you follow the chain of articles I’ve written this year, it won’t take the deductive skills of Sherlock Holmes to realize many of them share the common theme of “marketing under distressed financial circumstances.” Believe it or not (!), this theme abounds, not because we have a preference for working with clients that are […]

View Full Story

In my first post in this two-part series, I discussed strategic concerns related to the design of email marketing templates (or what some folks call “eblasts.”) Much of that post reiterated the observation that “best practices” within the context of email marketing is really very situational. What make a lot of sense for one client […]

View Full Story