Random and intentional thoughts on digital design & marketing

Budget Friendly Website Redesign Strategies

Refresh your marketing on the web without breaking your budget Executive Summary/TLDR: Businesses that need to change their websites in a cash-strapped era have options. Here we will explain how to accomplish significant incremental improvements in website navigation, content, and design on a limited budget. Throughout my years of running a digital marketing agency, I’ve seen […]

Marketing Self Assessment for Professional Service Firms | Part 1

Marketing your professional services firm today is fraught with challenges. Yes, the internet enables a geographic reach that has broken down geographic barriers. And the ability to conduct research, as well as market to niche demographics, lends a new precision to an old craft. But, these same technologies have also created obstacles. Pricing pressures abound. […]

Content Marketing Playbook for Businesses in 2019

Summary: Any business selling ideas or technical products can benefit from content marketing. In this post, we talk about how to create and execute a content marketing plan, as well as how to use paid and organic tools to attract eyes to that content. Businesses on the web face a challenging task today. With so […]

SEO on the Cheap: A DIY Guide to Conducting an SEO Audit

Summary: In this post, we will walk you through our 8 steps of performing a fast, cheap and easy SEO audit. SEO audits are an important process in ensuring your website is optimized for search engines (such as Google), in order for them to understand and rank your site so you can be found by […]

Designing and Writing an Attorney Bio Page: A Better Way

If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]

How to Write Strategic Content for your Law Firm’s Blog

Summary: In this post, we cover the basic steps of content planning and creation for legal bloggers. I know what you’re thinking. “This is a post on content marketing. People write books on content marketing. What’s this dude doing, writing a single post about an entire professional discipline?” I know, I know. Writing strategic content […]

Law Firm SEO: Schema.Org & How to Use It (Part 1)

This post is part of the larger series we’ve written about law firm SEO techniques. In this post, I talk about structured data: what it is and why legal marketers should care about it. I’ve written in the past about Schema markup and structured data in general. Recently, we’ve been marking up several law firm […]