E6: Lisa Raehsler: Founder of Big Click Co. and PPC Expert

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Lisa Raehsler is my guest on this episode of Site Unseen. Lisa and I shoot the breeze about how she came to be regarded as one of the leading PPC experts in the country and why she founded Big Click Co. Join us for an entertaining discussion about the ever-changing, always-challenging and sometimes maddening world of paid search advertising.

On this episode, we talk about some of the more unusual applications for AdWords Lisa has encountered, and explore how a creative approach to AdWords can often result in finding previously missed opportunities. We also discuss LinkedIn, Facebook and YouTube advertising and how these channels fit into a comprehensive PPC strategy.

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