Podcast: Play in new window | DownloadSubscribe: Android | RSSDebra Masteler joins me on Site Unseen to talk about link building and her toolset of choice, SEMrush. Debra and I talk about changes in workflow for link builders and how the craft has evolved. What does link building look like in 2018 and why does she prefer to call the practice ‘link marketing?’ Additionally, we talk about the convergence of link building and other, more traditional marketing practices, such as PR and how all of these fit into an overall content development strategy in today’s competitive digital landscape. Finally, we take a dive into her favorite SEO tool, SEMrush, and explore its usefulness in the link building and link discovery process. I hope you enjoy our chat with Debra Masteler.