Digital Style 2020 invites the professionals tasked with balancing meaningful experience, proving ROI and encouraging retention to discuss their perspectives on where digital retail is heading and share their stories of mastering successful execution.
Whilst the technology opportunities in eCommerce grow exponentially, a single objective to innovate is top of mind for all brands – but how best to do so? Focus has fallen again on creativity – and the overall quality of your digital presence, from creative content, UX, CX and consistency. Customers are no longer wowed by a personalized subject line or an augmented reality in-store installation. In order to truly win their hearts, the spotlight is on brands to offer a purchasing experience that is both worthwhile and memorable.