Interact is a must-attend event for the digital advertising industry. For over 12 years, leading European advertisers, industry experts, agencies & media owners get inspired,
meet & share best practices.
We believe that the digital era has always had two constants: Change, for example through technology innovation and business development, and Growth, via a parallel of increasing audiences and ever higher advertising spend.
Both of these pillars are entering a transformation phase: Change is accelerating, with the political landscape and regulatory environment becoming just as important as technological breakthroughs and evolving consumer behaviour. Growth is shifting from a quantitative to a qualitative agenda and new business models are gradually emerging in a restructuring value chain.
Those angles of digital reality we would like to focus on during this year’s gathering.