Smart Marketing with Technology, Innovation & Intelligence
Emergence of digital technologies and platforms has brought about a paradigm shift in consumer behaviour, compelling marketers to adapt accordingly. The convergence of marketing and technology now presents limitless possibilities.
The 2nd Annual Vibe Marketers Fest Middle East will deep dive into the new age of MarTech, talking about how to build a MarTech stack that fits your organisation, building the tech-driven marketing team of the future, data-driven marketing to acquire, analyse and activate amongst other tech and leadership focused topics.
We have also allocated the second day exclusive to workshops, enabling delegates to get hands-on experience on the latest MarTech platforms including an exclusive session with David Raab, Founder of the CDP Institute on the capabilities of customer data management. The fest will also play host to experts from Novo Cinemas, Talabat, Union National Bank, Accor, Sky, Landmark Group, OSN among others.
Topics to be discussed at the forum will include:
• Build a successful MarTech stack and generate ROI
• Implement better Customer Value Management (CVM) and loyalty with analytics
• Empower sales and marketing through conversational AI
• Harness data, CDP, dashboards and analytics to gather customer insights
• PANEL Discussion: Building the tech-driven Marketing team of the future
• Account-based Marketing (ABM): Focus on your high-value clients
• Invest in marketing automation, email and CRM as an effective MarTech tool
• Use AR and VR to drive experiential marketing
• WORKSHOP: Customer Data Platforms (CDP) – Why is it critical for your business?