Reputation management gets a shoutout this week, as we explore the impact of fake reviews on Google My Business pages. We also talk organic, YouTube, local search, and, finally, point our readers to some advice on eCommerce SEO. How to Handle Fake Negative Reviews on Google Businesses rely heavily on positive reviews. Having a great online reputation not only retains existing customers, it attracts new ones as well. People turn to Google to help guide them in their decision making; when they’re exposed to fake negative reviews, brand reputation suffers. This article shares advice that will help you properly deal with those unfortunate negative reviews. Read more here. Does Your SEO Strategy Measure Up? Having an SEO strategy in place is essential for all websites. In this article, #SEMrushchat outlines the pertinent information one must know to create a great SEO strategy that yields results. Get the full scoop here. Building a Brand Image With YouTube Using YouTube is a great way to promote your brand or business. With a daily average of over 1 billion hours of videos watched, what’s holding you back from using this platform to get noticed? This article shares 15 YouTube video ideas geared to help better build your brand. Learn more here. How Does Your Site Rank Locally? The better your site does in local search, the more traffic you get. This article goes through 6 steps that’ll help you improve your local search strategy. View more details here. Tips for Optimizing Your eCommerce SEO On-page SEO is particularly important for eCommerce. This article outlines a checklist of 27 tips for creating a better online shop. See the checklist here. Round Out The Week With an Event Check in next week for more digital marketing news. Also, be sure to take a look at our events page to view all upcoming digital marketing events from around the globe.