This week we explore patterns of content engagement on the web, the controversial Snapchat redesign, and the recent rollout of AMP stories.
Millenials no Longer Spend the Most Time Online
The latest statistics surrounding digital content engagement might surprise you. Millenials no longer spend the most time online but, rather, have been replaced by their little brothers and sisters, known as ‘Generation Z.’ New research has reported that Generation Z spends a whopping 10.6 hours daily online. Read more here.
Snapchat Redesign Blowback
The popular social media app, Snapchat, has recently redesigned their app in hopes to make it more user-friendly. However, a lot of long time users think they’ve made it more user-hostile. As reviews swarm in reporting that the new interface is difficult to navigate, has Snapchap made a mistake or are users being hyper critical? Get the full scoop here.
Google Amps Up AMP
Yesterday, Google announced that they will be expanding AMP (Accelerated Mobile Pages) by launching its new story format. AMP stories will use the technical infrastructure of AMP, allowing publishers to host quick-loading, swipeable stories on their site, similar to what Instagram and SnapChat users have grown accustomed to in their story feeds. Learn more about AMP and its new story format here.
Round Out The Week With an Event
Check in next week for more of the latest digital marketing industry related news and helpful information. Also, be sure to take a look at our events page to view all upcoming digital marketing events from around the globe.