Anyone who has read our blog over the last couple of years has probably come to understand that we’re big blogging advocates. Today’sSEO Tip of the Dayfor non-experts quickly explains why we’re such fans of site-based blogging.

• Blogs provide topical content updates for your websites.Search engines love topical content. Basically, one component of search engine rank directly relates to how dynamic your website is. Websites which consist exclusively of static, non-updated content are considered stale and less worthy by the major search engines.
• Blogging gives you street cred.It’s one thing to get noticed by Google. It’s another thing to get Google to identify you as someone that knows what you’re doing. Blogging lets search engine indexers know that you’re not just some fly by night impresario who simply talks the talk. By writing regularly, search engines realize that you’re committed to your craft or product. And, in the process, that helps your site’s rank.

The bottom line is that, if you have an extra one to five hours a week to devote to maintaining a business blog, the return on investment will be noticeable, in terms of rank and increased site traffic, within a few short weeks.