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Digital Marketing That Knows When to Stop.
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
In digital marketing, complexity is often confused with competence. Platforms multiply. Dashboards multiply. Tactics multiply.
And agencies? They pile it all on. Every. Single. Time.
At Splat, we take a smarter approach. Sophistication doesn’t come from adding more – it comes from knowing when to stop.
When to focus. When to refine.
Welcome to the Era of Smart Marketing.
The era of “pick your channel and pray” is over.
What worked in 2014 doesn’t work now – and frankly, it didn’t work all that well back then, either.
Most agencies define themselves by their toolkits: SEO, PPC, Social.
Nice inventory. But that’s not strategy. That’s a price list.
At Splat, tools are the last thing we think about. The first? You. Your business. Your customers. What makes them click, call, or convert. Once we know that, then we get serious.
Yes – we’ll build campaigns. We’ll pull dashboards apart. We’ll design, write, code, target, and optimize.
But all of it flows from strategy. All of it earns its way intro the plan. A brilliant strategy on paper is useless until it’s brought to life. That’s where the real work – and our service lineup – begins.
Strategy & Research
Sometimes, you just need smart.
Marketing without strategy is like throwing darts in the dark.
At Splat, when clients ask us to skip execution and go straight to the thinking, we deliver research-backed plans with teeth.That means audience analysis, positioning reports, channel recommendations, campaign roadmaps, and crystal-clear briefs your team can actually use.
Strategy isn’t the appetizer. It’s the meal.
Learn more about our Strategy & Research Services.
Creative Services
Creative that’s built to sell, not just sit there.
Creative is everywhere – and far too much of it just fills space. Pretty doesn’t move the needle. Clever headlines don’t close deals. At Splat, creative earns its spot.
We start with research. Always. Who are you? Who are your customers? What do they need to see, hear, and feel before they act? Once we know, we create – and everything is on the table. Logos and brand standards that define you. Websites and landing pages that convert. Social posts that stop the scroll. Email designs that don’t get trashed.
Videos and motion graphics that hold attention. Brochures and print that are more than afterthoughts.
And no, we don’t make it up as we go. Our creative work flows from strategic briefs, shaped by your goals and your audience’s expectations. From first impression to final sale, every pixel, post, and page should pull its weight. Ours do.
Learn more about our Creative Services.
Search Engine Optimization and Generative Search
If you think SEO is dead, you’re already invisible.
SEO today isn’t about chasing keywords or pleasing Google’s mood swings. It’s about helping real people find you, remember you, and choose you – wherever that happens. Maybe on a search result. Maybe on Reddit. Maybe in AI-generated citations. Splat treats SEO and local search (GEO) as strategic glue. It holds your messaging together across platforms and helps pull casual browsers into serious buyers. And yes – we handle the nerdy stuff, too. From technical SEO to generative optimization, our team makes sure you show up, load fast, and say the right things.
Learn more about our SEO AND GEO Services.
Content Marketing
Smart content is never accidental.
Good content marketing isn’t about cranking out posts. It’s about understanding what your audience needs – and giving it to them, again and again, in every format that matters.
At Splat, we start with search behavior. We map keywords to questions. We study audiences. Then we develop a content roadmap designed to make you visible, valuable and chosen.
From blogs and ebooks to social posts and emails, we craft every word with one goal: Move people closer to your brand.
And we build for efficiency. Content that’s created today should drive results tomorrow – and three months from now.
Learn more about our Content and Marketing Services.
Online Advertising Services
Impressions are cheap. Influence isn’t.
We don’t do Spray and Pray. We do Aim and Fire.
You can buy impressions by the truckload. Clicks too. But real paid media strategy? That’s harder to find.
At Splat, we believe ads should be more than noise. So we choose platforms – Google, Meta, OTT, LinkedIn, Reddit and beyond – based on relevance, not habit. Then we build campaigns that know when to say “hello” and when to say “buy.”
Good media plans aren’t built by stacking channels. They’re built by picking winners.
Learn more about our Paid Digital Advertising Services.
Email Marketing and Automation
Automation without the autopilot.
Every trigger, every drip, every CRM handshake is done with intention – because your audience isn’t a database. It’s your future revenue.
Great email automation doesn’t blast. It listens. It learns. And it responds. We architect campaigns that feel personal and perform predictably – from intelligent nurture flows to CRM-driven re-engagement campaigns that revive dormant leads.
Learn more about our Email Marketing and Automation Services.
Website Conversion Optimization
Your website: Still open for business (and improvement).
Launches are milestones. Marketing is motion. We build what keeps it moving.
Digital marketing thrives on timely offers, new ideas, and fresh relevance. From conversion-optimized landing pages to ephemeral homepage badges, modular CTAs to blog ribbons – our developers ensure your site stays sharp, flexible, and relentlessly aligned to sales goals.
Learn more about our Website Conversion Optimization Services.
No, We Don’t Offer Free Marketing Plans or Audits.
That’s a Feature, Not a Bug.
Serious strategies don’t come in shrink wrap.
You’ve seen the offers. “Claim your free audit.” “Download your marketing plan today.”
What you’re really getting? A formula. A templated, generic, one-size-fits-some document that will collect dust in your inbox while your competitors pass you by. Here’s the truth: bespoke strategies don’t come off the rack. They require thinking. Experience. Tough questions and honest answers.
At Splat, we don’t hand out free plans. We offer something better – an actual conversation. With me. A consultation where we unpack your challenges and identify your opportunities.
The plan? That comes later. And yes, it costs money. Because the people making it aren’t guessing – they’re doing.
Our Recent Articles
Before the Tools, the Talent: What Job Listings Reveal About AI Adoption in Marketing (2025)
August 28, 2025 | Posted By: David Hitt
AI and SEO: Anticipating the Content Tsunami
June 12, 2025 | Posted By: David Hitt
Privacy and AI: Which AI Platforms Deserve Your Trust — And Which Don’t
May 28, 2025 | Posted By: David Hitt
How to Find the Best Marketing Agencies in Philadelphia… and Beyond (Revised for 2025)
November 29, 2024 | Posted By: David Hitt
November Marketing Thoughts from Splat
November 8, 2024 | Posted By: David Hitt
Don’t believe us? Here’s what our clients have to say.
Clients
"David’s team was both accessible and responsive. And they offered a thoughtfully designed response to our law firm’s needs."
Michael Dansky, Partner & Founder,
"Splat gets the ‘big picture’ part of digital marketing. They support their design work with marketing tactics which have significantly increased our brand’s visibility."
Tom Weston, Principal,
Got questions? We have answers.
Frequently Asked Questions
Got a Project?
If you've got a project you'd like to discuss, we're all ears! We'd love for you to tell us a little bit about your needs and we'll respond promptly.
