Designing and Writing an Attorney Bio Page: A Better Way
If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]
How to Write Strategic Content for your Law Firm’s Blog
Summary: In this post, we cover the basic steps of content planning and creation for legal bloggers. I know what you’re thinking. “This is a post on content marketing. People write books on content marketing. What’s this dude doing, writing a single post about an entire professional discipline?” I know, I know. Writing strategic content […]
Subscribe to Sitegeist
Subscribe and receive timely, strategic advice on what's trending in digital development, design, and marketing.
Local SEO Tactic for Professional Services: Google My Business Practitioner Listings
Back in the day digital marketers had a specific name to describe Twitter. They called it a ‘microblog.’ I don’t hear the expression used much anymore. An experience yesterday on Twitter gave it new meaning, though. A few months back I interviewed Mike Blumenthal about his new gig at GetFiveStars. GetFiveStars is a review and […]
Law Firm SEO: Schema.Org & How to Use It (Part 1)
This post is part of the larger series we’ve written about law firm SEO techniques. In this post, I talk about structured data: what it is and why legal marketers should care about it. I’ve written in the past about Schema markup and structured data in general. Recently, we’ve been marking up several law firm […]
Four Quick Reads to Improve Your Digital Footprint (You’ll be Gellin’)
It’s End-of-Month Round-up Time! (Holiday Edition) At Splat, we think that reading insightful articles on interesting topics is almost as fun as writing original content. We’re a big believer in sharing intelligence in the digital constellation and providing our top pics for quick, informative reads. Summer is the best time to indulge in TLC (Tech […]
Best Law Firm Websites: A Quick Look at Recent Examples of Good Legal Marketing
At least once a year or so, I try we take time out to pause for a moment and take a look at the current state of digital marketing in the legal sector. Law firms are, after all, one of our principle client types. Every year, competitions like the Webbys and Awwwards crown the ‘best […]
Five Takeaways from New York City’s Small Business Expo
The Small Business Expo is billed as America’s Biggest B2B Trade Show, Conference & Networking Event for Small Business Owners, Entrepreneurs, Start-Ups and anyone that works for a Small Business or who is inspired to start their own business. This expo, which takes place in multiple cities across the US, is all about learning, networking, […]
Zombies to Invade New York City
It’s official Next week, Splat heads to the New York City Small Business Expo. If you find yourself near the Jacob K. Javits Convention Center on Thursday, May 3rd any time from 9:00 A.M. through 5:00 P.M, stop by booth #436 and say as we’ll be running a pop-up digital minute clinic for attendees all […]
Splat’s Spring Cleaning Guide: Part Two
You’ve cleaned up your digital act with resources that we provided in our Spring Cleaning Guide Part One last week. Hooray! Now what? Well, as they say, you can never be to rich or clean (being too thin is overrated – we like cake.) There are always more tools to explore when it comes to […]
