Today I’m writing the first in what we’re calling our ‘SEO for Law Firms Playbook.’ This series of SEO related posts is for two audiences: in-house legal marketers and smaller firms who might not have a dedicated marketer on staff. Our first post in the series covers keyword research. Keyword research – which often kicks […]
If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]
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Some thoughts on how to summarily ignore the design and development trends of today and build a truly awful website in 2017. I have to admit: when I sat down to write this post, I was inclined to write the topical ‘website design trends of 2017’ post which seems like an apt post at this […]
Of all the different flavors of digital marketing our clients hire us to perform, local search engine optimization (Local SEO) is probably the least understood. Often, though, the relatively high return on investment good local provides makes it a no-brainer recommendation for our professional service and B2B clients. What is local SEO? Local SEO refers […]
Last week I gave a talk, along with my colleague Brandie Knox, on ‘2016 Website Design Trends for Law Firm Websites.’ The presentation focused on changes which have taken place on the web over the last several years which have liberated designers from former technical constraints and allowed them to focus on core messaging and […]
The first WordCamp event occurred in August 2006 in San Francisco, lasting only a single day and bringing together just over 500 attendees. Today, WordCamp events are held all across the globe, bringing together thousands of writing, coding and design enthusiasts. In fact, over 21,000 attendees came together for 2015 WordCamps alone, with 89 events […]
Your website’s home page is the most important page on your business’ site. Much like a headline in a print advertisement, its success will largely determine whether visitors surf to deeper content or take a quick glance and call it a day. Nail the essentials of good home page design and you’ve radically increased your […]
In this post, we’ve compiled a list of some of the most talked-about digital marketing and developer conferences in the mid-Atlantic region in 2016. This catalogue isn’t comprehensive – New York City alone hosts well over a dozen big events this year and numerous additional, more niche-focused conferences. Also, please note the caveat that dates […]
Windows Cortana, Siri, Google Now, Alexa, Facebook’s M – these and other digital assistants are clearly game changers for search. But how, exactly, are they altering the rules and the turf? What “game” are they changing, specifically, and how are marketers like you supposed to react? Before getting into the wonky details, let’s take a […]
What a world. 2016’s barely out of the crib, and web design enthusiasts are already heatedly debating which “trends” will catch on and go viral and which will die on the vine. The prognosticating business is always a dangerous business – it’s easy to follow the herd, even unconsciously, and hard to make truly original […]
