April 8, 2021 posted by: David Hitt Reoptimizing Old Website & Blog Content: A Case Study in Increasing Traffic to Your Law Firm’s Blog Executive Summary/TLDR Law firms with existing blogs can often see increases in both traffic and conversions by reoptimizing content. In this post, we look at the results we achieved for […] View Full Story
March 5, 2021 posted by: David Hitt Digital zombies: Should we kill the “above the fold” myth forever? Executive Summary/TLDR Question: Should important content on a homepage always appear “above the fold”? Answer: The idea that compelling content, as well as calls to action, need to be “above […] View Full Story
May 23, 2019 posted by: David Hitt Marketing Self Assessment for Professional Service Firms | Part 1 Marketing your professional services firm today is fraught with challenges. Yes, the internet enables a geographic reach that has broken down geographic barriers. And the ability to conduct research, as […] View Full Story
April 2, 2019 posted by: David Hitt Marketing Professional Services: A Splatworld Event On Tuesday, March 26, Splat’s founder David Hitt and legal marketing consultant Jim Staples hosted a breakfast seminar on marketing for professional services at The Pyramid Club in Philadelphia, PA. […] View Full Story
March 6, 2019 posted by: David Hitt Content Marketing Playbook for Businesses in 2019 Summary: Any business selling ideas or technical products can benefit from content marketing. In this post, we talk about how to create and execute a content marketing plan, as well […] View Full Story
February 11, 2019 posted by: David Hitt SEO on the Cheap: A DIY Guide to Conducting an SEO Audit Summary: In this post, we will walk you through our 8 steps of performing a fast, cheap and easy SEO audit. SEO audits are an important process in ensuring your […] View Full Story
August 6, 2018 posted by: David Hitt Designing and Writing an Attorney Bio Page: A Better Way If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance […] View Full Story
July 17, 2018 posted by: David Hitt How to Write Strategic Content for your Law Firm’s Blog Summary: In this post, we cover the basic steps of content planning and creation for legal bloggers. I know what you’re thinking. “This is a post on content marketing. People […] View Full Story
June 6, 2018 posted by: David Hitt Law Firm SEO: How to Add Schema Markup to Your Website (Part Two) (And Why you Want to) This is my second post in a two-part series on using Schema markup on law firm websites. In its first installment, I tried to explain the importance of using structured […] View Full Story