Marketing your professional services firm today is fraught with challenges. Yes, the internet enables a geographic reach that has broken down geographic barriers. And the ability to conduct research, as well as market to niche demographics, lends a new precision to an old craft. But, these same technologies have also created obstacles. Pricing pressures abound. […]

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On Tuesday, March 26, Splat’s founder David Hitt and legal marketing consultant Jim Staples hosted a breakfast seminar on marketing for professional services at The Pyramid Club in Philadelphia, PA. The presentation – which was aimed at sole proprietors, partners, and marketing professionals at law firms of all sizes – discussed strategies to get your […]

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Summary: In this post, we will walk you through our 8 steps of performing a fast, cheap and easy SEO audit. SEO audits are an important process in ensuring your website is optimized for search engines (such as Google), in order for them to understand and rank your site so you can be found by […]

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If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]

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Summary: In this post, we cover the basic steps of content planning and creation for legal bloggers. I know what you’re thinking. “This is a post on content marketing. People write books on content marketing. What’s this dude doing, writing a single post about an entire professional discipline?” I know, I know. Writing strategic content […]

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This is my second post in a two-part series on using Schema markup on law firm websites. In its first installment, I tried to explain the importance of using structured data. In this post, I discuss how to add Schema markup to your firm’s website. I also introduce the Schema App tool, which is a […]

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Back in the day digital marketers had a specific name to describe Twitter. They called it a ‘microblog.’ I don’t hear the expression used much anymore. An experience yesterday on Twitter gave it new meaning, though. A few months back I interviewed Mike Blumenthal about his new gig at GetFiveStars. GetFiveStars is a review and […]

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This post is part of the larger series we’ve written about law firm SEO techniques. In this post, I talk about structured data: what it is and why legal marketers should care about it. I’ve written in the past about Schema markup and structured data in general. Recently, we’ve been marking up several law firm […]

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It’s End-of-Month Round-up Time! (Holiday Edition) At Splat, we think that reading insightful articles on interesting topics is almost as fun as writing original content. We’re a big believer in sharing intelligence in the digital constellation and providing our top pics for quick, informative reads. Summer is the best time to indulge in TLC (Tech […]

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