Random and intentional thoughts on digital design & marketing

Designing and Writing an Attorney Bio Page: A Better Way

If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]

How to Write Strategic Content for your Law Firm’s Blog

Summary: In this post, we cover the basic steps of content planning and creation for legal bloggers. I know what you’re thinking. “This is a post on content marketing. People write books on content marketing. What’s this dude doing, writing a single post about an entire professional discipline?” I know, I know. Writing strategic content […]

Law Firm SEO: Schema.Org & How to Use It (Part 1)

This post is part of the larger series we’ve written about law firm SEO techniques. In this post, I talk about structured data: what it is and why legal marketers should care about it. I’ve written in the past about Schema markup and structured data in general. Recently, we’ve been marking up several law firm […]

Five Takeaways from New York City’s Small Business Expo

The Small Business Expo is billed as America’s Biggest B2B Trade Show, Conference & Networking Event for Small Business Owners, Entrepreneurs, Start-Ups and anyone that works for a Small Business or who is inspired to start their own business. This expo, which takes place in multiple cities across the US, is all about learning, networking, […]

Zombies to Invade New York City

It’s official Next week, Splat heads to the New York City Small Business Expo. If you find yourself near the Jacob K. Javits Convention Center on Thursday, May 3rd any time from 9:00 A.M. through 5:00 P.M, stop by booth #436 and say as we’ll be running a pop-up digital minute clinic for attendees all […]

Splat’s Spring Cleaning Guide: 
Part Two

You’ve cleaned up your digital act with resources that we provided in our Spring Cleaning Guide Part One last week. Hooray! Now what? Well, as they say, you can never be to rich or clean (being too thin is overrated – we like cake.) There are always more tools to explore when it comes to […]