Executive Summary/TLDR Law firms with existing blogs can often see increases in both traffic and conversions by reoptimizing content. In this post, we look at the results we achieved for a client by reoptimizing existing content. As part of a larger strategy, this effort saw organic traffic increase by nearly 200%, over only four months. […]

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Executive Summary/TLDR Question: Should important content on a homepage always appear “above the fold”? Answer: The idea that compelling content, as well as calls to action, need to be “above the fold” on a webpage is a myth. Sort of. In a responsive world, standards for above the fold do not exist. Rather than observing […]

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Marketing your professional services firm today is fraught with challenges. Yes, the internet enables a geographic reach that has broken down geographic barriers. And the ability to conduct research, as well as market to niche demographics, lends a new precision to an old craft. But, these same technologies have also created obstacles. Pricing pressures abound. […]

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On Tuesday, March 26, Splat’s founder David Hitt and legal marketing consultant Jim Staples hosted a breakfast seminar on marketing for professional services at The Pyramid Club in Philadelphia, PA. The presentation – which was aimed at sole proprietors, partners, and marketing professionals at law firms of all sizes – discussed strategies to get your […]

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Summary: Any business selling ideas or technical products can benefit from content marketing. In this post, we talk about how to create and execute a content marketing plan, as well as how to use paid and organic tools to attract eyes to that content. Businesses on the web face a challenging task today. With so […]

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Summary: In this post, we will walk you through our 8 steps of performing a fast, cheap and easy SEO audit. SEO audits are an important process in ensuring your website is optimized for search engines (such as Google), in order for them to understand and rank your site so you can be found by […]

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If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]

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Summary: In this post, we cover the basic steps of content planning and creation for legal bloggers. I know what you’re thinking. “This is a post on content marketing. People write books on content marketing. What’s this dude doing, writing a single post about an entire professional discipline?” I know, I know. Writing strategic content […]

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This is my second post in a two-part series on using Schema markup on law firm websites. In its first installment, I tried to explain the importance of using structured data. In this post, I discuss how to add Schema markup to your firm’s website. I also introduce the Schema App tool, which is a […]

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