Random and intentional thoughts on digital design & marketing

The Weekly Posts: AdSense Auto Ads Rolled Out and Digital Marketing Success for Netflix

This week we cover how to achieve success using data-driven strategies, marketing mistakes to avoid, how Netflix successfully uses digital marketing, the launch of Auto Ads, and the importance of not taking social media shortcuts. Drive Leads and Double Your Profits To drive sales and increase profits, you must have the proper digital strategy in […]

The Weekly Posts: Snapchat Backlash and the AMP Story Format

This week we explore patterns of content engagement on the web, the controversial Snapchat redesign, and the recent rollout of AMP stories. Millenials no Longer Spend the Most Time Online The latest statistics surrounding digital content engagement might surprise you. Millenials no longer spend the most time online but, rather, have been replaced by their […]

The Weekly Posts: This Weeks Digital Marketing Round-Up

Digital Marketing Round-Up This week we will be covering how to write for SEO in 2018, discover new strategies to earn links and mentions, explore unconventional ways content marketers are promoting content, and see how AdWords strategists are preparing for Valentine’s day. All of this and more on this weeks round-up of everything digital marketing. […]

The Weekly Posts: Linkless Link Building and Content Conversation

What’s new? Linkless link building? Content conversation? These are just a few new digital marketing topics trending right now. In the world of digital, change happens quickly. Let’s look at what is changing this week. Linkless Link Building Link building is one of the most critical and challenging strategies for SEO. A well-executed link building […]

SEO for Law Firms: Keyword Research

Today I’m writing the first in what we’re calling our ‘SEO for Law Firms Playbook.’ This series of SEO related posts is for two audiences: in-house legal marketers and smaller firms who might not have a dedicated marketer on staff. Our first post in the series covers keyword research. Keyword research – which often kicks […]

Designing and Writing an Attorney Bio Page: A Better Way

If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]