Sitegeist: The Blog of Splat Inc.

Random and intentional thoughts on digital design & marketing

Local SEO for Lawyers

A beginner’s guide to getting the most out of your Google Business Profile and win at Local Search. Of all the different flavors of digital marketing our clients hire us to perform, local search engine optimization (Local SEO) is probably the least understood. Often, though, the relatively high return on investment good local provides makes […]

The Best AI Essay Writers and Writing Tools of 2024

At Splat, we’re quite over AI dread. We’ve all heard the “it’s not AI that will replace you, but someone using AI” line, and it’s most likely true. But “using AI” is a broad statement. What is the best AI essay writer, for instance? What is the best free AI writer? If we want to […]

Google Practitioner Listings: What are they and why should you care?

We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your buck’ opportunities for business’ to show up in organic search. Our obsession also is self-interested: many of our clients are professional service firms, with physical locations that allow them to maximize […]

What SGE Means: Google AI Search And How Do You Rank On It?

On May 10, 2023, the date of Google I/O 2023, the meaning of a Google AI search changed. Google was once like a librarian who offered you a list of sources of information. It even ranked them from best to worst for your convenience. Now, with its AI-powered Google Search Generative Experience (SGE), Google wants […]

How to Write the Perfect Attorney Bio: A Deeper Dive

If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. In our own experience, we haven’t necessarily found visitation figures […]

13 Design Tips for Better Real Estate & Property Management Websites

Executive Summary/TLDR Multi-family real estate is a competitive business. But if you can find a way to stand out in your market, you’ll reap huge profits. While there are plenty of real estate listings sites that will allow you to spread the word about your residential and mixed use properties, that’s like entrusting your entire […]

Reoptimizing Old Website & Blog Content: A Case Study in Increasing Traffic to Your Law Firm’s Blog

Executive Summary/TLDR Law firms with existing blogs can often see increases in both traffic and conversions by reoptimizing content. In this post, we look at the results we achieved for a client by reoptimizing existing content. As part of a larger strategy, this effort saw organic traffic increase by nearly 200%, over only four months. […]

Budget Friendly Website Redesign Strategies

Refresh your marketing on the web without breaking your budget Executive Summary/TLDR: Businesses that need to change their websites in a cash-strapped era have options. Here we will explain how to accomplish significant incremental improvements in website navigation, content, and design on a limited budget. Throughout my years of running a digital marketing agency, I’ve seen […]