Which AI Platforms Deserve Your Trust—and Which Don’t Like everyone else, I’ve spent a lot of time in the interfaces of all the major AI platforms. It’s revolutionizing nearly every field; marketing is experiencing cataclysmic changes. It’s impossible to have been doing this as long as I have and remain skepticism-free about personal data which […]

View Full Story

First, an unapologetic plug If you’re reading this, you probably found us through organic search. We must have done something right, which is one reason why I’d like to introduce you to our agency, Splat, Inc. Frankly, if you’re looking for the best marketing agencies in Philadelphia, we should be on your list. Splat is […]

View Full Story

What’s an RFP? Ah, the dreaded RFP—Request for Proposal. It sounds official, maybe even a little exciting. But let’s be real: it often translates to “Please Spend Hours Crafting a Detailed Plan for Us—For Free.” Whether it’s for graphic design, marketing, video production, or even architecture, an RFP usually means a lot of work with […]

View Full Story

You’re showing your age if you’ve ever had someone ask you to “Xerox” a document. But beyond the nostalgia, there’s a powerful marketing lesson buried in that seemingly simple phrase. First introduced in September 1959, the Xerox 914 was one of the boldest technological gambles of its time, quickly transforming from a clunky, expensive machine […]

View Full Story

Recently, the team at Splat had the pleasure of helping Louis Hockman, principal of ADRx, expand his audience by creating a streamlined process to grow his email list. Lou came to us with a challenge: his reach wasn’t as broad as it could be, and he needed a solution to engage more people in a […]

View Full Story

Being an artist is this kind of occupation in which you have to make people care about your obsession. -Bruce Springsteen Bruce Springsteen’s recent two-show run in Philadelphia had us thinking once again about the Boss’s unique role as an American entertainer – and entrepreneur. If you’ve ever been to one of his shows and […]

View Full Story

Agencies and in-house development teams have a dirty little secret. Many of us, despite all efforts to the contrary, get to the end of a website design project and forget something. Sometimes it’s a little something. Sometimes it’s a few little somethings. And, sometimes unfortunately, a big something (or more!) remains forgotten at launch. Website […]

View Full Story

At Splat, we’re quite over AI dread. We’ve all heard the “it’s not AI that will replace you, but someone using AI” line, and it’s most likely true. But “using AI” is a broad statement. What is the best AI essay writer, for instance? What is the best free AI writer? If we want to […]

View Full Story

We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your buck’ opportunities for business’ to show up in organic search. Our obsession also is self-interested: many of our clients are professional service firms, with physical locations that allow them to maximize […]

View Full Story