Summary: Any business selling ideas or technical products can benefit from content marketing. In this post, we talk about how to create and execute a content marketing plan, as well as how to use paid and organic tools to attract eyes to that content. Businesses on the web face a challenging task today. With so […]

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Summary: In this post, we will walk you through our 8 steps of performing a fast, cheap and easy SEO audit. SEO audits are an important process in ensuring your website is optimized for search engines (such as Google), in order for them to understand and rank your site so you can be found by […]

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Summary: In this post, we cover the basic steps of content planning and creation for legal bloggers. I know what you’re thinking. “This is a post on content marketing. People write books on content marketing. What’s this dude doing, writing a single post about an entire professional discipline?” I know, I know. Writing strategic content […]

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This is my second post in a two-part series on using Schema markup on law firm websites. In its first installment, I tried to explain the importance of using structured data. In this post, I discuss how to add Schema markup to your firm’s website. I also introduce the Schema App tool, which is a […]

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Back in the day digital marketers had a specific name to describe Twitter. They called it a ‘microblog.’ I don’t hear the expression used much anymore. An experience yesterday on Twitter gave it new meaning, though. A few months back I interviewed Mike Blumenthal about his new gig at GetFiveStars. GetFiveStars is a review and […]

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This post is part of the larger series we’ve written about law firm SEO techniques. In this post, I talk about structured data: what it is and why legal marketers should care about it. I’ve written in the past about Schema markup and structured data in general. Recently, we’ve been marking up several law firm […]

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It’s End-of-Month Round-up Time! (Holiday Edition) At Splat, we think that reading insightful articles on interesting topics is almost as fun as writing original content. We’re a big believer in sharing intelligence in the digital constellation and providing our top pics for quick, informative reads. Summer is the best time to indulge in TLC (Tech […]

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At least once a year or so, I try we take time out to pause for a moment and take a look at the current state of digital marketing in the legal sector. Law firms are, after all, one of our principle client types. Every year, competitions like the Webbys and Awwwards crown the ‘best […]

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The Small Business Expo is billed as America’s Biggest B2B Trade Show, Conference & Networking Event for Small Business Owners, Entrepreneurs, Start-Ups and anyone that works for a Small Business or who is inspired to start their own business. This expo, which takes place in multiple cities across the US, is all about learning, networking, […]

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