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Smart content is never accidental.
Strategy-first content that earns clicks, trust, and leads – not just word count.
Content is the backbone of digital marketing – and the source of most of its failures.
Too often, agencies crank out blog posts like they're tossing spaghetti at a wall. No plan, no audience insight, no business goal in sight. Just copy for copy’s sake.
At Splat, content starts with purpose. We tie strategy, search behavior, and brand messaging into a plan that actually makes sense. Then we build content that earns attention, builds trust, and drives conversion – over time, and at scale.
Where Strategy Meets Storytelling
We don’t guess. We listen. We research.
We build content marketing strategies rooted in:
- Audience insights (who are we trying to reach, and what do they care about?)
- Search behavior (what are they typing into the search bar?)
- Platform signals (where do they consume content, and how does it get ranked there?)
- The result? A blueprint for content that’s valuable to your audience and discoverable by search engines.
Our Content Marketing Services
Content strategy & planning.
We build editorial calendars that align with your business goals and match your buyer’s journey. Every piece of content earns its slot.
On-site SEO content.
From blog posts to service pages, we write and optimize content designed to show up, rank well, and convert. Not filler. Not fluff.
Social content & repurposing.
Smart content doesn’t live in silos. We atomize your best ideas across channels, formats, and attention spans.
EBooks, case studies & lead magnets.
Turn expertise into assets. We create high-value content that educates, differentiates, and drives downloads.
How Content and SEO Work Together
SEO and content marketing are not separate disciplines – they’re two sides of the same strategy.
Our keyword research informs what we write, and our content fuels the SEO machine.
We map search queries to content types, design for reuse, and measure performance – constantly refining to ensure your brand isn’t just visible, but chosen.
Why Splat Content Works
Our team includes strategists, researchers, writers, and editors who actually give a damn about what they’re making – and who it’s for.
- We don’t create until we understand.
- We don’t publish until it’s useful.
- We don’t write for algorithms — we write for humans who use them.
Ready to stop publishing noise and start making impact?
Let’s build a smart content plan.
Case Studies
See how we helped a law firm 3x their organic leads with nothing but content and clean SEO.
AI and SEO: Anticipating the Content Tsunami
June 12, 2025 | Posted By: David Hitt
Privacy and AI: Which AI Platforms Deserve Your Trust — And Which Don’t
May 28, 2025 | Posted By: David Hitt
How to Find the Best Marketing Agencies in Philadelphia… and Beyond (Revised for 2025)
November 29, 2024 | Posted By: David Hitt
November Marketing Thoughts from Splat
November 8, 2024 | Posted By: David Hitt
Why You Should Think Twice Before Responding to an RFP in 2024
October 9, 2024 | Posted By: David Hitt
Content is only part of the engine.
See how our SEO and Email Automation services help move leads down the funnel.
SEO in Motion
AI and SEO: Anticipating the Content Tsunami
June 12, 2025 | Posted By: David Hitt
Privacy and AI: Which AI Platforms Deserve Your Trust — And Which Don’t
May 28, 2025 | Posted By: David Hitt
How to Find the Best Marketing Agencies in Philadelphia… and Beyond (Revised for 2025)
November 29, 2024 | Posted By: David Hitt
November Marketing Thoughts from Splat
November 8, 2024 | Posted By: David Hitt
Why You Should Think Twice Before Responding to an RFP in 2024
October 9, 2024 | Posted By: David Hitt
Want our content strategy checklist?
Grab the free download and learn what makes great content work – every time.
Get the checklist.
Don’t believe us? Here’s what our clients have to say.
Clients
"David’s team was both accessible and responsive. And they offered a thoughtfully designed response to our law firm’s needs."
Michael Dansky, Partner & Founder,
"Splat gets the ‘big picture’ part of digital marketing. They support their design work with marketing tactics which have significantly increased our brand’s visibility."
Tom Weston, Principal,
Got questions? We have answers.
Frequently Asked Questions
What makes your content marketing different?
We don’t churn. We don’t guess. Every piece we write is driven by research, shaped by strategy, and aimed at a business goal. Visibility is the starting point. Influence is the target.
Who actually writes the content?
Most of our content is written in-house by experienced strategists and writers. But when subject matter expertise is critical, we tap a trusted bench of industry specialists — people we know, not names from a database. You get substance, not filler.
Can you help us update or optimize existing content?
Absolutely. We audit, rewrite, restructure, and re-optimize. Sometimes the smartest move isn’t more content — it’s better content.
What formats do you create?
Blogs, whitepapers, guides, emails, social posts, video scripts, landing pages, even ghostwritten thought leadership. If it moves someone closer to buying, we’ll write it.
How do you measure content performance?
We align KPIs to strategy — not vanity. That might mean rankings, conversions, time on page, lead quality, or all of the above. We report what matters and adapt fast.
Got a Project?
If you've got a project you'd like to discuss, we're all ears! We'd love for you to tell us a little bit about your needs and we'll respond promptly.
Affiliations & Accreditations
