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You can buy visibility. Anyone can.
But buying attention that leads to action? That’s a different game – and most agencies don’t know how to play it.
At Splat, paid media isn’t about volume. It’s about velocity. Precision. Timing.
We build campaigns that show up where they matter, say the right thing when it counts, and move audiences closer to your brand. Every impression should mean something. If it doesn’t, it’s just noise.
What we actually do when we say “Paid Media Strategy”.
Paid Search Advertising (Google & Microsoft Ads)
PPC isn’t a faucet you turn on – it’s a decision engine.
We write and target search ads that match high-intent queries to strong, differentiated offers. We also handle local service ads, map pack placements, and performance-max campaigns that don’t waste your budget on the wrong clicks.
Display & Retargeting
You’ve got pixels. Use them well.
Our retargeting and display campaigns don’t chase people with last month’s message. We segment and sequence creative so your follow-up always feels relevant – not creepy.
Meta & Instagram Advertising
No, organic reach isn’t coming back.
But smart creative, paired with sharp targeting, still cuts through. We help clients reach their audience on Meta’s platforms using thumb-stopping visuals and behavior-based targeting that gets better over time.
LinkedIn Advertising
Not just for recruiting.
We use LinkedIn to reach B2B buyers with budget, authority, and urgency. If your brand depends on trust and expertise, this is where we build it.
Reddit Advertising
For niche brands and early adopters.
Reddit can outperform traditional channels – but only if you understand the culture. We build native-looking creative that earns its place in the feed, not just the sidebar.
OTT & Connected TV (CTV)
We place your message in premium streaming environments.
Through partnerships with platforms like Simpli.fi and Vibe, we place your message in premium streaming environments. Targeted by household, behavior, geography – whatever aligns with your offer. It’s TV, minus the waste.
Strategy Comes First. Always.
We don’t do “set it and forget it.”
Every campaign starts with a plan – built around your goals, your audience, and what they need to hear before they act. Platforms come later. Budgets follow strategy, not the other way around.
We don’t chase every trend. We don’t recommend channels just to fill a slide deck. We look for leverage. And when we find it, we push.
Ready to Trade Clicks for Clients?
Let’s build the kind of paid media campaigns that don’t just look
good in a dashboard – they move revenue.
Case Studies
See how we helped a regional law firm lower their CPL by 48% – without raising their ad budget.
Before the Tools, the Talent: What Job Listings Reveal About AI Adoption in Marketing (2025)
August 28, 2025 | Posted By: David Hitt
AI and SEO: Anticipating the Content Tsunami
June 12, 2025 | Posted By: David Hitt
Privacy and AI: Which AI Platforms Deserve Your Trust — And Which Don’t
May 28, 2025 | Posted By: David Hitt
How to Find the Best Marketing Agencies in Philadelphia… and Beyond (Revised for 2025)
November 29, 2024 | Posted By: David Hitt
November Marketing Thoughts from Splat
November 8, 2024 | Posted By: David Hitt
Paid media works better when everything else does too.
See how our Strategy and Creative services make the clicks count.
What Paid Media Looks Like in 2025
Before the Tools, the Talent: What Job Listings Reveal About AI Adoption in Marketing (2025)
August 28, 2025 | Posted By: David Hitt
AI and SEO: Anticipating the Content Tsunami
June 12, 2025 | Posted By: David Hitt
Privacy and AI: Which AI Platforms Deserve Your Trust — And Which Don’t
May 28, 2025 | Posted By: David Hitt
How to Find the Best Marketing Agencies in Philadelphia… and Beyond (Revised for 2025)
November 29, 2024 | Posted By: David Hitt
November Marketing Thoughts from Splat
November 8, 2024 | Posted By: David Hitt
Why You Should Think Twice Before Responding to an RFP in 2024
October 9, 2024 | Posted By: David Hitt
Don’t believe us? Here’s what our clients have to say.
Clients
"David’s team was both accessible and responsive. And they offered a thoughtfully designed response to our law firm’s needs."
Michael Dansky, Partner & Founder,
"Splat gets the ‘big picture’ part of digital marketing. They support their design work with marketing tactics which have significantly increased our brand’s visibility."
Tom Weston, Principal,
Got questions? We have answers.
Frequently Asked Questions
1. What kinds of online advertising do you manage?
We handle all major digital ad formats, including paid search (Google, Bing), display and retargeting, social ads (Meta, Instagram, LinkedIn, Reddit), and streaming/OTT placements through partners like Simpli.fi and Vibe. If your audience is there, we know how to reach them.
2. How do you decide which platforms to advertise on?
We don’t pick platforms by default. We start with your audience — where they are, what they care about, and how they make decisions. The media plan follows the strategy, not the other way around.
3. Can you work within my existing ad accounts?
Yes. We’re happy to work within your current accounts — or we can create and manage new ones on your behalf. Either way, you retain full ownership and access.
4. What’s a typical starting budget for paid campaigns?
We usually recommend a minimum media spend of $3,000–$5,000/month per channel, plus a management fee. That gives us enough room to test, optimize, and learn. That said, we adjust based on goals, industry, and channel economics.
5. Do you offer creative services for ads, or just manage the media?
We do both. Our team designs, writes, and builds ad creative in-house, based on real audience insights. That means you’re not stuck with generic creative or left trying to glue someone else’s designs into a working campaign.
Got a Project?
If you've got a project you'd like to discuss, we're all ears! We'd love for you to tell us a little bit about your needs and we'll respond promptly.
Affiliations & Accreditations
