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If you think SEO is dead, you’re already invisible.
Search has changed. Most agencies haven’t. Let’s fix that.
Search engine optimization isn’t dead – but it has been reborn. What used to be about stuffing keywords into content and tweaking meta tags has matured into something much more nuanced. And more important.
At Splat, we believe SEO is strategic glue. It connects content, customer intent, and conversion paths across channels – from search results and on-site copy to social platforms, citation networks, and generative engines like ChatGPT and Perplexity.
This isn’t about tricking Google. It’s about teaching your site how to show up for the right people, at the right time, with the right message.
What we actually do when we say “SEO”.
Technical SEO
We start under the hood.
Broken links? Slow site speed? Confusing page hierarchies? We fix them. Technical SEO ensures your site is crawlable, indexable, and fast – all prerequisites for showing up at all.
On-Page SEO
We optimize your pages – but we don’t just “sprinkle keywords.”
Our writers understand semantic structure, search intent, and how to map messaging to the right funnel stage. From headlines to schema, every element is designed to serve both the reader and the algorithm.
Content-Led SEO Strategy
For businesses serving defined geographic regions – from law firms to real estate developers – local search visibility is critical.
We optimize your presence across Google Business Profiles, Apple Maps, and local directories. We manage reviews, citations, and location-specific pages that drive traffic from your own backyard.
Want to show up in the map pack? Let’s talk proximity, relevance, and prominence – and how to earn them.
GEO: Generative Engine Optimization
Yes, we do it. No, it’s not the same as traditional SEO.
GEO is the art and science of helping your brand show up in AI-generated summaries, sidebars, and conversational answers. We analyze how your content gets cited by models like ChatGPT and Perplexity, then adapt your structure and signals to stay relevant as search becomes more agentic.
SEO Is a Team Sport
Visibility that drives real traffic, real leads, and real business.
Our developers build performance.
Our writers build trust.
Our strategists build relevance.
The outcome? Visibility that drives real traffic, real leads, and real business.
Want to be found by the right people, in the right moment?
Let’s start optimizing for that.
Learn more about our SEO and GEO services.
SEO is just the start.
See how our Content Strategy and Web Optimization services bring the plan to life.
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Don’t believe us? Here’s what our clients have to say.
Clients
"David’s team was both accessible and responsive. And they offered a thoughtfully designed response to our law firm’s needs."
Michael Dansky, Partner & Founder,
"Splat gets the ‘big picture’ part of digital marketing. They support their design work with marketing tactics which have significantly increased our brand’s visibility."
Tom Weston, Principal,
Got questions? We have answers.
Frequently Asked Questions
1. Do you optimize for Google, or for people?
Both. But we start with people. Search engines are just proxies for human questions — so we focus on what your audience is actually trying to find, understand, or solve. The technical work matters, but without the right message and structure, rankings don’t convert.
2. What is Generative Engine Optimization (GEO)?
GEO is how we help your content appear in AI-generated responses — from tools like ChatGPT to platforms like Perplexity or Bing Copilot. It’s not about keyword stuffing. It’s about citation-worthiness: making sure your content is structured, sourced, and surfaced for use by large language models.
3. Do you offer technical SEO audits?
Yes — and we do more than run a report. We crawl your site, assess speed, structure, crawlability, and markup, then translate findings into prioritized, actionable fixes. No dense jargon. Just smart recommendations with business impact.
4. How does local SEO fit into your strategy?
If location matters to your business, local SEO isn’t optional. We optimize Google Business Profiles, build geo-targeted pages, manage citations, and drive real traffic from your market. Map pack visibility is a core part of many of our strategies — especially for professional services and real estate clients.
5. How long does it take to see results from SEO?
Organic growth is a marathon, not a sprint. That said, we typically see traction within 60–90 days — especially when technical fixes and strategic content updates are implemented quickly. GEO results can come even faster, depending on how authoritative your site already is.
Got a Project?
If you've got a project you'd like to discuss, we're all ears! We'd love for you to tell us a little bit about your needs and we'll respond promptly.
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