Posts With Tag: AI

How to Use GA4 to Spot AI-Driven Traffic AI-powered search isn’t just another referral source. It behaves differently: it parasitically repackages content, is sometimes a little foggy about the attribution it gives, and will give markedly different answers to the same query, depending on circumstance. AI website traffic is, indeed, a different animal than traditional […]
Tags: AI, AI Search, Analytics

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How to breathe new life into old content in the era of AI answers and search (Note: If you’re in a hurry you can  scroll to the FAQ of this post.) In the search world, new shorthand is multiplying fast: AI Optimization, GEO, AIO. The acronyms matter less than the reality — AI systems are […]
Tags: AI, AI Search

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Which AI Platforms Deserve Your Trust—and Which Don’t Like everyone else, I’ve spent a lot of time in the interfaces of all the major AI platforms. It’s revolutionizing nearly every field; marketing is experiencing cataclysmic changes. It’s impossible to have been doing this as long as I have and remain skepticism-free about personal data which […]
Tags: AI

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