Ready To Get Started?
If you've got a project you'd like to discuss, we're all ears! We'd love for you to tell us a little bit about your needs and we'll respond promptly.
Your clients are asking AI which law firm to hire. That’s not a hypothetical anymore — it’s happening across every major platform, in every market, every day. And most firms have no real idea what those platforms are saying about them. I decided to see if I could find out. So: I ran more than […]
Tags: AI Search, AIO, GEO, SEO
Table of Contents Introduction Methodology Markets and Market Tiers Practice Areas Platforms A Note on Non-Determinism Finding 1: AI Platforms Are Mirrors, Not Arbiters Finding 2: Market Tier Is the Strongest Predictor Large Markets Mid Markets Small Markets Finding 3: Estate Planning — The Clearest Pattern Finding 4: Small Market Websites as Trust Signals Finding […]
Tags: AI Search, Local Seo, SEO
Where we’ve been and where we’re going In the previous installment of this series, I covered the front half of the small in-house digital marketing toolkit: search visibility, topic intelligence, and content strategy. That piece stayed in relatively familiar territory. The tools are imperfect, but the questions they answer have been around long enough that […]
Tags: AI Search, Digital Marketing, GEO, SEO
This article focuses on search visibility and content strategy for small marketing teams operating in 2026. In my previous article, I outlined a framework for what a small in-house digital marketing toolkit must cover in 2026. That piece was intentionally tool-agnostic and was meant to define categories and principles only. This post does the opposite. […]
Tags: AI Search, Digital Marketing, Digital Marketing (all), SEO
I just cancelled our agency’s Semrush account. Adobe’s ceaseless quest to become the Buy N Large of the Martech world does promote some skepticism as a consumer. But, there’s also plenty of reasons to question whether Semrush still fits within the toolkit of smaller agencies and in-house teams. At any rate this moment—coming as it […]
Tags: AI, AI Search, Digital Marketing, SEO
