SEO Archives - Splat, Inc.

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Random and intentional thoughts on digital design & marketing

SEO

Google Practitioner Listings: What are they and why should you care?

We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your buck’ opportunities for business’ to show up in organic search. Our obsession also is self-interested: many of our clients are professional service firms, with physical locations that allow them to maximize […]

What SGE Means: Google AI Search And How Do You Rank On It?

On May 10, 2023, the date of Google I/O 2023, the meaning of a Google AI search changed. Google was once like a librarian who offered you a list of sources of information. It even ranked them from best to worst for your convenience. Now, with its AI-powered Google Search Generative Experience (SGE), Google wants […]

Local SEO for Law Firms

A beginner’s guide to Local SEO for law firms. Of all the different flavors of digital marketing our clients hire us to perform, local search engine optimization (Local SEO) is probably the least understood. Often, though, the relatively high return on investment good local provides makes it a no-brainer recommendation for our law firm clients. […]

Content Marketing Playbook for Businesses in 2019

Summary: Any business selling ideas or technical products can benefit from content marketing. In this post, we talk about how to create and execute a content marketing plan, as well as how to use paid and organic tools to attract eyes to that content. Businesses on the web face a challenging task today. With so […]

SEO on the Cheap: A DIY Guide to Conducting an SEO Audit

Summary: In this post, we will walk you through our 8 steps of performing a fast, cheap and easy SEO audit. SEO audits are an important process in ensuring your website is optimized for search engines (such as Google), in order for them to understand and rank your site so you can be found by […]