AI and SEO: What We Found When We Tried to Measure the Impact on Content Volumes Remember when content marketing was about standing out? Create content that aligns with high user interest and intent and you’ve got a lead magnet. That ship has sailed—and now there’s a fleet of AI dinghies trailing behind it. Generative […]

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We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your buck’ opportunities for business’ to show up in organic search. Our obsession also is self-interested: many of our clients are professional service firms, with physical locations that allow them to maximize […]

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On May 10, 2023, the date of Google I/O 2023, the meaning of a Google AI search changed. Google was once like a librarian who offered you a list of sources of information. It even ranked them from best to worst for your convenience. Now, with its AI-powered Google Search Generative Experience (SGE), Google wants […]

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A beginner’s guide to Local SEO for law firms. Of all the different flavors of digital marketing our clients hire us to perform, local search engine optimization (Local SEO) is probably the least understood. Often, though, the relatively high return on investment good local provides makes it a no-brainer recommendation for our law firm clients. […]

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If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. In our own experience, we haven’t necessarily found visitation figures […]

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