AI and SEO: Anticipating the Content Tsunami
April 18, 2023 | posted by: David Hitt
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Web Design Services
“Be memorable in an age of quick forgetting.”
Today, your website is more important
than your office.
Your brand’s website exists to earn you more clients
and sell more products. Results start with websites
which build trust and make your customer’s journey
easy and engaging.
Read on.
We embrace both tradition and trends. Logical, visually compelling design and user experience combine with strategically written copy to help inform, sell, and win new clients.
Good Websites –
Showcase your brand: Your brand’s identity
– expressed through design – can clearly
communicate values and differentiators
Tell your story: Messaging and content must
wrap your brand’s unique value and offerings in
coherent and engaging prose.
Make things easy for clients and customers: Whether the goal is to make online transactions seamless and fail-safe, or to help visitors find just the right professional to solve their business problems, good user experience can mean the difference between profit and poverty.
Get you noticed: A website is only as good as the search engine that finds it. SEO and GEO forward approaches to web design & development get your site noticed by search engines, both traditional and AI-driven.
Deliver (near) instant access: Fast load times reduce bounce rates and keep users engaged. And, the right hosting helps, too.
Are device agnostic: They adapt seamlessly across desktops, tablets, and smartphones.
Play well with others: A modern website integrates with a larger tech stack, encompassing marketing, sales, transaction processing, analytics, and other business activities.
Not ready for a full website redesign?
You're not alone.
Many of our clients come to us with an existing site that
isn't broken – but isn't helping much, either. Sometimes, the
fix starts with a single page. A new homepage that better
reflects your current priorities. A microsite for a major
initiative. Or a stripped-down starter site that launches fast
and grows strategically over time. Other times, the work is
more surgical: rewriting outdated service pages, adding new
ones, or fixing content that no longer reflects what you do –
or how well you do it. We don’t push redesigns you don’t
need. We identify where the gaps are, and we close them —
fast, smart, and in line with your broader goals.
Website Conversion Optimization
Website Conversion Optimization Your Website: Still open for business (and improvement).
Launches are milestones. Marketing is motion. We build what keeps it moving. Digital marketing thrives on timely offers, new ideas, and fresh relevance. From conversion-optimized landing pages to ephemeral homepage badges, modular CTAs to blog ribbons – our developers ensure your site stays sharp, flexible, and relentlessly aligned to sales goals.
No, We Don’t Offer Free Marketing
Plans or Audits.
That’s a Feature, Not a Bug.
Serious strategies don’t come in shrink wrap.
You’ve seen the offers. “Claim your free audit.” “Download your
marketing plan today.”
What you’re really getting? A formula. A templated, generic, one-size-fits-some
document that will collect dust in your inbox while your competitors pass you by.
Here’s the truth: bespoke strategies don’t come off the rack. They require thinking.
Experience. Tough questions and honest answers.
At Splat, we don’t hand out free plans. We offer something better – an actual
conversation. With me. A consultation where we unpack your challenges and identify
your opportunities.
The plan? That comes later. And yes, it costs money. Because the people making
it aren’t guessing – they’re doing.
Our Work
From blueprint to brand experience.
Even the best laid plans of marketers and clients need effective processes to get your website from idea to execution. Much of our focus as an agency is placed on the way we work – and communicate – with your team.
From content briefs and wireframes – to timelines and milestones – you can rest assured that you’ll always know where progress stands. And our team is always accessible, through email, phone, text and Slack. You’ve heard nightmare stories of unresponsive web design teams? That’s not us; we deal in dreams, not nightmares.
Don’t believe us? Here’s what our clients have to say.
Clients
"David's team was both accessible and responsive. And they offered a thoughtfully designed response to our law firm's needs."
Michael Dansky, Partner & Founder
"Splat gets the 'big picture' part of digital marketing. They support their design work with marketing tactics which have significantly increased our brand's visibility."
Tom Weston, Principal,
Got questions? We have answers.
Frequently Asked Questions
1. Do I need a full redesign to work with you?
Not at all. Many of our clients come to us for incremental improvements – homepage refreshes, updated messaging, modular content additions, or targeted updates to reflect new priorities or offerings. If your current site still has life in it, we’ll build on it, not bulldoze it.
2. How long does a typical website project take?
It depends on the size and complexity of the site. A small marketing site may take 6–8 weeks. Larger, content-heavy projects or sites with custom functionality can take 3–4 months or longer. We’ll give you a realistic timeline upfront and stick to it.
3. Do you use templates or build from scratch?
We design and build sites to match your brand and goals. While we may use a flexible CMS framework (like WordPress or Webflow), the look, feel, and structure are always custom – never cookie-cutter.
4. Can you work with my existing site and platform?
Yes. We work across platforms – including WordPress, Squarespace, HubSpot, Shopify, and others. We’ll audit what you’ve got and recommend the smartest path forward – whether that’s adapting your current site or migrating to something better.
5. What happens after the site launches?
We offer post-launch support, ongoing updates, and marketing integration if needed. Many clients retain us to continue improving their site over time – whether that means adding new content, optimizing performance, or supporting new campaigns.
Got a Project?
If you've got a project you'd like to discuss, we're all ears! We'd love for you to tell us a little bit about your needs and we'll respond promptly.
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