Dranoff Properties came to us with a unique request. One of the region’s largest property managers and developers, their five major apartment complexes were all in need of new websites. In an effort to economize and make the process of managing content more efficient, we designed a single custom template for all their properties. By changing brand elements, photography and copywriting, each site is able to maintain its own identity, while relying on framework elements which are commonly shared.
The site is a custom WordPress theme, with much customization within the administrative area, to ensure that all major sections of it are manageable by internal Dranoff staff. Hosting management and maintenance are provided by Splat, as well, to make the ongoing managment of their portfolio of sites easier for their marketing staff.