Posts With Tag: AI Search

Note: This article has been updated for 2025. If the concepts here seem to fit with your brand’s marketing challenges, please book a time to chat with me (for free) here. We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your […]
Tags: AI Search, Content Strategy, Digital Marketing (all), Legal Marketing, SEO

View Full Story

How to Use GA4 to Spot AI-Driven Traffic AI-powered search isn’t just another referral source. It behaves differently: it parasitically repackages content, is sometimes a little foggy about the attribution it gives, and will give markedly different answers to the same query, depending on circumstance. AI website traffic is, indeed, a different animal than traditional […]
Tags: AI, AI Search, Analytics

View Full Story

How Relevant is Link Building in 2025? Link building, historically, has been a pillar of traditional SEO. Strategies and link building’s overall importance in a brand’s SEO calculus, however, have changed over the years. Many marketers have not been paying close enough to these changes. And now, with search behavior morphing into answer experiences—and influenced […]
Tags: AI Search, Digital Marketing, Link Building, SEO

View Full Story

In this post, I tested how AI local search platforms—Google AI Overviews, Perplexity, and ChatGPT—decide who’s ‘best’ in your city. We’re talking about local search visibility in the era of AI. If you’d like to fast forward to a TLDR version of what we cover here, skip right to our FAQ. If your brand or […]
Tags: AEO, AI Search, Local Seo

View Full Story

How to breathe new life into old content in the era of AI answers and search (Note: If you’re in a hurry you can  scroll to the FAQ of this post.) In the search world, new shorthand is multiplying fast: AI Optimization, GEO, AIO. The acronyms matter less than the reality — AI systems are […]
Tags: AI, AI Search

View Full Story