Content Strategy Archives - Splat, Inc.

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Random and intentional thoughts on digital design & marketing

Content Strategy

Google Practitioner Listings: What are they and why should you care?

We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your buck’ opportunities for business’ to show up in organic search. Our obsession also is self-interested: many of our clients are professional service firms, with physical locations that allow them to maximize […]

Reoptimizing Old Website & Blog Content: A Case Study in Increasing Traffic to Your Law Firm’s Blog

Executive Summary/TLDR Law firms with existing blogs can often see increases in both traffic and conversions by reoptimizing content. In this post, we look at the results we achieved for a client by reoptimizing existing content. As part of a larger strategy, this effort saw organic traffic increase by nearly 200%, over only four months. […]

Marketing Professional Services: A Splatworld Event

On Tuesday, March 26, Splat’s founder David Hitt and legal marketing consultant Jim Staples hosted a breakfast seminar on marketing for professional services at The Pyramid Club in Philadelphia, PA. The presentation – which was aimed at sole proprietors, partners, and marketing professionals at law firms of all sizes – discussed strategies to get your […]

Content Marketing Playbook for Businesses in 2019

Summary: Any business selling ideas or technical products can benefit from content marketing. In this post, we talk about how to create and execute a content marketing plan, as well as how to use paid and organic tools to attract eyes to that content. Businesses on the web face a challenging task today. With so […]