Posts With Tag: Content Strategy

Note: This article has been updated for 2025. If the concepts here seem to fit with your brand’s marketing challenges, please book a time to chat with me (for free) here. We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your […]
Tags: AI Search, Content Strategy, Digital Marketing (all), Legal Marketing, SEO

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Executive Summary/TLDR Law firms with existing blogs can often see increases in both traffic and conversions by reoptimizing content. In this post, we look at the results we achieved for a client by reoptimizing existing content. As part of a larger strategy, this effort saw organic traffic increase by nearly 200%, over only four months. […]
Tags: Content Strategy

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Executive Summary/TLDR Question: Should important content on a homepage always appear “above the fold”? Answer: The idea that compelling content, as well as calls to action, need to be “above the fold” on a webpage is a myth. Sort of. In a responsive world, standards for above the fold do not exist. Rather than observing […]
Tags: Content Strategy, Digital Marketing (all), Random Insights

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On Tuesday, March 26, Splat’s founder David Hitt and legal marketing consultant Jim Staples hosted a breakfast seminar on marketing for professional services at The Pyramid Club in Philadelphia, PA. The presentation – which was aimed at sole proprietors, partners, and marketing professionals at law firms of all sizes – discussed strategies to get your […]
Tags: Content Strategy, Digital Marketing (all), Legal Marketing, Paid Search, Social Media Strategy

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Summary: Any business selling ideas or technical products can benefit from content marketing. In this post, we talk about how to create and execute a content marketing plan, as well as how to use paid and organic tools to attract eyes to that content. Businesses on the web face a challenging task today. With so […]
Tags: Content Strategy, Digital Marketing (all), Keyword Research, Paid Search, SEO, Social Media Strategy

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