How Relevant is Link Building in 2025? Link building, historically, has been a pillar of traditional SEO. Strategies and link building’s overall importance in a brand’s SEO calculus, however, have changed over the years. Many marketers have not been paying close enough to these changes. And now, with search behavior morphing into answer experiences—and influenced […]
Tags: AEO, Digital Marketing, GEO, Link Building, SEO

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In this post, I tested how AI local search platforms—Google AI Overviews, Perplexity, and ChatGPT—decide who’s ‘best’ in your city. We’re talking about local search visibility in the era of AI. If you’d like to fast forward to a TLDR version of what we cover here, skip right to our FAQ. If your brand or […]
Tags: AEO, AI Search, GEO, Local Seo

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The Cart Before the Horse? I gave a webinar last week, which was created out of curiosity. Here’s what was going on in my mind. Amidst the relentless 24-hour hype machine which is AI these days, I wanted to explore if the expectations from industry were keeping up with the buzz on LinkedIn and the […]
Categories: AI

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AI and SEO: What We Found When We Tried to Measure the Impact on Content Volumes Remember when content marketing was about standing out? Create content that aligns with high user interest and intent and you’ve got a lead magnet. That ship has sailed—and now there’s a fleet of AI dinghies trailing behind it. Generative […]
Tags: Agentic Search, Digital Marketing (all), SEO

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Which AI Platforms Deserve Your Trust—and Which Don’t Like everyone else, I’ve spent a lot of time in the interfaces of all the major AI platforms. It’s revolutionizing nearly every field; marketing is experiencing cataclysmic changes. It’s impossible to have been doing this as long as I have and remain skepticism-free about personal data which […]
Tags: AI

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First, an unapologetic plug If you’re reading this, you probably found us through organic search. We must have done something right, which is one reason why I’d like to introduce you to our agency, Splat, Inc. Frankly, if you’re looking for the best marketing agencies in Philadelphia, we should be on your list. Splat is […]
Tags: Digital Marketing (all)

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From Fizzle To Sizzle: Why Listening Matters In the 1980s, people took their coke really seriously. Sorry, we meant to say Coca-Cola. Decades before social media, customer dissatisfaction could still go viral – and acting quickly to keep customers happy mattered just as much then as it does now. On this day in 1985, a […]
Categories: Web

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What’s an RFP? Ah, the dreaded RFP—Request for Proposal. It sounds official, maybe even a little exciting. But let’s be real: it often translates to “Please Spend Hours Crafting a Detailed Plan for Us—For Free.” Whether it’s for graphic design, marketing, video production, or even architecture, an RFP usually means a lot of work with […]

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You’re showing your age if you’ve ever had someone ask you to “Xerox” a document. But beyond the nostalgia, there’s a powerful marketing lesson buried in that seemingly simple phrase. First introduced in September 1959, the Xerox 914 was one of the boldest technological gambles of its time, quickly transforming from a clunky, expensive machine […]

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