Note: This article has been updated for 2025. If the concepts here seem to fit with your brand’s marketing challenges, please book a time to chat with me (for free) here. We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your […]
Tags: AI Search, Content Strategy, Digital Marketing (all), Legal Marketing, SEO

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How to Use GA4 to Spot AI-Driven Traffic AI-powered search isn’t just another referral source. It behaves differently: it parasitically repackages content, is sometimes a little foggy about the attribution it gives, and will give markedly different answers to the same query, depending on circumstance. AI website traffic is, indeed, a different animal than traditional […]
Tags: AI, AI Search, Analytics

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In this post, I tested how AI local search platforms—Google AI Overviews, Perplexity, and ChatGPT—decide who’s ‘best’ in your city. We’re talking about local search visibility in the era of AI. If you’d like to fast forward to a TLDR version of what we cover here, skip right to our FAQ. If your brand or […]
Tags: AEO, AI Search, Local Seo

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How to breathe new life into old content in the era of AI answers and search (Note: If you’re in a hurry you can  scroll to the FAQ of this post.) In the search world, new shorthand is multiplying fast: AI Optimization, GEO, AIO. The acronyms matter less than the reality — AI systems are […]
Tags: AI, AI Search

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The Cart Before the Horse? I gave a webinar last week, which was created out of curiosity. Here’s what was going on in my mind. Amidst the relentless 24-hour hype machine which is AI these days, I wanted to explore if the expectations from industry were keeping up with the buzz on LinkedIn and the […]
Categories: AI

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AI and SEO: What We Found When We Tried to Measure the Impact on Content Volumes Remember when content marketing was about standing out? Create content that aligns with high user interest and intent and you’ve got a lead magnet. That ship has sailed—and now there’s a fleet of AI dinghies trailing behind it. Generative […]
Tags: AI Search, Digital Marketing (all), SEO

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Which AI Platforms Deserve Your Trust—and Which Don’t Like everyone else, I’ve spent a lot of time in the interfaces of all the major AI platforms. It’s revolutionizing nearly every field; marketing is experiencing cataclysmic changes. It’s impossible to have been doing this as long as I have and remain skepticism-free about personal data which […]
Tags: AI

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First, an unapologetic plug If you’re reading this, you probably found us through organic search. We must have done something right, which is one reason why I’d like to introduce you to our agency, Splat, Inc. Frankly, if you’re looking for the best marketing agencies in Philadelphia, we should be on your list. Splat is […]
Tags: Digital Marketing (all)

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From Fizzle To Sizzle: Why Listening Matters In the 1980s, people took their coke really seriously. Sorry, we meant to say Coca-Cola. Decades before social media, customer dissatisfaction could still go viral – and acting quickly to keep customers happy mattered just as much then as it does now. On this day in 1985, a […]
Categories: Web

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