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Your clients are asking AI which law firm to hire. That’s not a hypothetical anymore — it’s happening across every major platform, in every market, every day. And most firms have no real idea what those platforms are saying about them. I decided to see if I could find out. So: I ran more than […]
Tags: AI Search, AIO, GEO, SEO
Table of Contents Introduction Methodology Markets and Market Tiers Practice Areas Platforms A Note on Non-Determinism Finding 1: AI Platforms Are Mirrors, Not Arbiters Finding 2: Market Tier Is the Strongest Predictor Large Markets Mid Markets Small Markets Finding 3: Estate Planning — The Clearest Pattern Finding 4: Small Market Websites as Trust Signals Finding […]
Tags: AI Search, Local Seo, SEO
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Where we’ve been and where we’re going In the previous installment of this series, I covered the front half of the small in-house digital marketing toolkit: search visibility, topic intelligence, and content strategy. That piece stayed in relatively familiar territory. The tools are imperfect, but the questions they answer have been around long enough that […]
Tags: AI Search, Digital Marketing, GEO, SEO
This article focuses on search visibility and content strategy for small marketing teams operating in 2026. In my previous article, I outlined a framework for what a small in-house digital marketing toolkit must cover in 2026. That piece was intentionally tool-agnostic and was meant to define categories and principles only. This post does the opposite. […]
Tags: AI Search, Digital Marketing, Digital Marketing (all), SEO
I just cancelled our agency’s Semrush account. Adobe’s ceaseless quest to become the Buy N Large of the Martech world does promote some skepticism as a consumer. But, there’s also plenty of reasons to question whether Semrush still fits within the toolkit of smaller agencies and in-house teams. At any rate this moment—coming as it […]
Tags: AI, AI Search, Digital Marketing, SEO
Note: This article has been updated for 2025. If the concepts here seem to fit with your brand’s marketing challenges, please book a time to chat with me (for free) here. We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your […]
Tags: AI Search, Content Strategy, Digital Marketing (all), Legal Marketing, SEO
How to Use GA4 to Spot AI-Driven Traffic AI-powered search isn’t just another referral source. It behaves differently: it parasitically repackages content, is sometimes a little foggy about the attribution it gives, and will give markedly different answers to the same query, depending on circumstance. AI website traffic is, indeed, a different animal than traditional […]
Tags: AI, AI Search, Analytics
How Relevant is Link Building in 2025? Link building, historically, has been a pillar of traditional SEO. Strategies and link building’s overall importance in a brand’s SEO calculus, however, have changed over the years. Many marketers have not been paying close enough to these changes. And now, with search behavior morphing into answer experiences—and influenced […]
Tags: AI Search, Digital Marketing, Link Building, SEO
In this post, I tested how AI local search platforms—Google AI Overviews, Perplexity, and ChatGPT—decide who’s ‘best’ in your city. We’re talking about local search visibility in the era of AI. If you’d like to fast forward to a TLDR version of what we cover here, skip right to our FAQ. If your brand or […]
Tags: AEO, AI Search, Local Seo
How to breathe new life into old content in the era of AI answers and search (Note: If you’re in a hurry you can scroll to the FAQ of this post.) In the search world, new shorthand is multiplying fast: AI Optimization, GEO, AIO. The acronyms matter less than the reality — AI systems are […]
Tags: AI, AI Search
