Random and intentional thoughts on all things digital: design, marketing and development.
(And the occasional rant.)

How Important is Page Speed for SEO in 2015?

Short answer: somewhere between “completely irrelevant” and “so crucial that you should slash and burn your site’s best features if it speeds loading time by a few milliseconds.” That’s hyperbole, of course, but it speaks to the confusion over this issue and the contradictory arguments from experts and even from Lord Google (and Archduke Bing) […]

Why Website Maintenance is Critical for Your WordPress Site

(We recently added annual service plans as options to our WordPress website development customers. This post explains why…) Initially, when we started building websites, I’d learn about monthly maintenance from my clients who were being provided them by their former web agency. Initially, I was a skeptic. I’m as much of a skinflint as clients […]


In our last article, I wrote about the first of several standards changes which are already affecting websites built today and which will continue to influence the web moving forward. That standard is the Regions standard. In this post, we’ll look at yet another layout-related innovation coming our way, Flexbox. What is Flexbox and what […]

Specifications that will change the web of tomorrow, part 1: Regions

As working web professionals, we’re faced with walking a tightrope of information and explanation everyday. Basically, what we do is technical by nature. But, it has very real ramifications in the daily lives of our (usually) non-technical clients. One of our core tasks in the studio, then, is attempting to clarify how the technical minutiae […]

5 Strategies for a Successful Website Redesign

Whether you’re a small business owner or an in-house marketer, you’ve probably had the experience of managing the redesign of a corporate website or a smaller individual project. Depending on how those have gone for you, you might perhaps substitute another noun or sentence fragment for the word “experience.” “Challenging but gratifying” is one realistic […]

The Benefits & Hazards of Pro Bono Work

Over the years, we’ve made the decision to offer design services ‘pro bono’ to a select few non-profit clients. Usually, the circumstances behind our decision to take on work of this sort result from one of the following: – We’re slow and have the time to offer our services for a charitable cause we support. […]