Program Description During this breakfast seminar, two seasoned professional service marketers will help you get your professional service firm to attract and retain more business.
David Hitt, founder of Digital Marketing Agency Splat, will discuss creating a foundation for your firm that will help it excel on the web and beyond. We’ll learn how to:
- – create a brand identity that expresses both your firm’s strengths and personality
- – design a website that makes existing and prospective clients want to pick up the phone, write or read more
- – learn what sorts of ongoing marketing works best for professional service firms
Jim Staples is the principal of Jim Staples Consulting, and the former Chief Marketing Officer of three large firms: Fox Rothschild, Cozen O’Connor, and Miles & Stockbridge. Jim will talk about growing your firm’s book of business, once the marketing fundamentals are in place. By following a few basic principles, anyone can be a good business developer — anyone who is willing to learn and practice. Jim will talk about the wisdom of warmth before competence, the need for willingness and discipline, and the five steps for actually building those relationships that professional service providers are so fond of talking about!