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A beginner’s guide to Local SEO for law firms. Of all the different flavors of digital marketing our clients hire us to perform, local search engine optimization (Local SEO) is probably the least understood. Often, though, the relatively high return on investment good local provides makes it a no-brainer recommendation for our law firm clients. […]
Tags: Digital Marketing (all), Legal Marketing, SEO
If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. In our own experience, we haven’t necessarily found visitation figures […]
Tags: Digital Marketing (all), Legal Marketing, Web Design
Executive Summary/TLDR Multi-family real estate is a competitive business. But if you can find a way to stand out in your market, you’ll reap huge profits. While there are plenty of real estate listings sites that will allow you to spread the word about your residential and mixed use properties, that’s like entrusting your entire […]
Tags: Digital Marketing (all), Web Design
Executive Summary/TLDR Question: Should important content on a homepage always appear “above the fold”? Answer: The idea that compelling content, as well as calls to action, need to be “above the fold” on a webpage is a myth. Sort of. In a responsive world, standards for above the fold do not exist. Rather than observing […]
Tags: Content Strategy, Digital Marketing (all), Random Insights
Marketing your professional services firm today is fraught with challenges. Yes, the internet enables a geographic reach that has broken down geographic barriers. And the ability to conduct research, as well as market to niche demographics, lends a new precision to an old craft. But, these same technologies have also created obstacles. Pricing pressures abound. […]
Tags: Digital Marketing (all), Legal Marketing
