Posts With Tag: Legal Marketing

Note: This article has been updated for 2025. If the concepts here seem to fit with your brand’s marketing challenges, please book a time to chat with me (for free) here. We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your […]
Tags: AI Search, Content Strategy, Digital Marketing (all), Legal Marketing, SEO

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A beginner’s guide to Local SEO for law firms. Of all the different flavors of digital marketing our clients hire us to perform, local search engine optimization (Local SEO) is probably the least understood. Often, though, the relatively high return on investment good local provides makes it a no-brainer recommendation for our law firm clients. […]
Tags: Digital Marketing (all), Legal Marketing, SEO

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If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. In our own experience, we haven’t necessarily found visitation figures […]
Tags: Digital Marketing (all), Legal Marketing, Web Design

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Marketing your professional services firm today is fraught with challenges. Yes, the internet enables a geographic reach that has broken down geographic barriers. And the ability to conduct research, as well as market to niche demographics, lends a new precision to an old craft. But, these same technologies have also created obstacles. Pricing pressures abound. […]
Tags: Digital Marketing (all), Legal Marketing

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On Tuesday, March 26, Splat’s founder David Hitt and legal marketing consultant Jim Staples hosted a breakfast seminar on marketing for professional services at The Pyramid Club in Philadelphia, PA. The presentation – which was aimed at sole proprietors, partners, and marketing professionals at law firms of all sizes – discussed strategies to get your […]
Tags: Content Strategy, Digital Marketing (all), Legal Marketing, Paid Search, Social Media Strategy

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