I just cancelled our agency’s Semrush account. Adobe’s ceaseless quest to become the Buy N Large of the Martech world does promote some skepticism as a consumer. But, there’s also plenty of reasons to question whether Semrush still fits within the toolkit of smaller agencies and in-house teams. At any rate this moment—coming as it […]
Tags: AI, AI Search, Digital Marketing, SEO

View Full Story

Note: This article has been updated for 2025. If the concepts here seem to fit with your brand’s marketing challenges, please book a time to chat with me (for free) here. We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your […]
Tags: AI Search, Content Strategy, Digital Marketing (all), Legal Marketing, SEO

View Full Story

How Relevant is Link Building in 2025? Link building, historically, has been a pillar of traditional SEO. Strategies and link building’s overall importance in a brand’s SEO calculus, however, have changed over the years. Many marketers have not been paying close enough to these changes. And now, with search behavior morphing into answer experiences—and influenced […]
Tags: AI Search, Digital Marketing, Link Building, SEO

View Full Story

In this post, I tested how AI local search platforms—Google AI Overviews, Perplexity, and ChatGPT—decide who’s ‘best’ in your city. We’re talking about local search visibility in the era of AI. If you’d like to fast forward to a TLDR version of what we cover here, skip right to our FAQ. If your brand or […]
Tags: AEO, AI Search, Local Seo

View Full Story

How to breathe new life into old content in the era of AI answers and search (Note: If you’re in a hurry you can  scroll to the FAQ of this post.) In the search world, new shorthand is multiplying fast: AI Optimization, GEO, AIO. The acronyms matter less than the reality — AI systems are […]
Tags: AI, AI Search

View Full Story

The Cart Before the Horse? I gave a webinar last week, which was created out of curiosity. Here’s what was going on in my mind. Amidst the relentless 24-hour hype machine which is AI these days, I wanted to explore if the expectations from industry were keeping up with the buzz on LinkedIn and the […]
Categories: AI

View Full Story

AI and SEO: What We Found When We Tried to Measure the Impact on Content Volumes Remember when content marketing was about standing out? Create content that aligns with high user interest and intent and you’ve got a lead magnet. That ship has sailed—and now there’s a fleet of AI dinghies trailing behind it. Generative […]
Tags: AI Search, Digital Marketing (all), SEO

View Full Story

Which AI Platforms Deserve Your Trust—and Which Don’t Like everyone else, I’ve spent a lot of time in the interfaces of all the major AI platforms. It’s revolutionizing nearly every field; marketing is experiencing cataclysmic changes. It’s impossible to have been doing this as long as I have and remain skepticism-free about personal data which […]
Tags: AI

View Full Story

First, an unapologetic plug If you’re reading this, you probably found us through organic search. We must have done something right, which is one reason why I’d like to introduce you to our agency, Splat, Inc. Frankly, if you’re looking for the best marketing agencies in Philadelphia, we should be on your list. Splat is […]
Tags: Digital Marketing (all)

View Full Story