Anyone who knows me, either professionally or personally, knows I walk around downtown Philadelphia a lot. My office is in Philadelphia. My home is in Philadelphia. And a good number of our clients are in Philadelphia. Because of the constant strolls I find myself taking, I’m often noting “ground level” marketing successes and failures, most […]

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Let’s face it, the economic recession has been a challenge to all of us. But rather than focusing on the negative, we thought we’d highlight one way in which the recession has been an opportunity, rather than an obstacle. To quote Benjamin Franklin: “The definition of insanity is doing the same thing over and over […]

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Philadelphian’s love their local history. I’ve talked to many folks who have moved here and, to a person, they usually are quick to point out how friendly and genuine our citizenry is. Philadelphia is a city of neighborhoods; individual families here might trace their regional roots back several generations. In fact, one of the few […]

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I spend a lot of time looking for blog content these days. Which means I spend too much time scanning my RSS aggregators, doing Google searches and panning for Twitter gold amongst the dozens of Tweets that wash up on my desktop daily. Lately, a lot of folks in Twitterland and the Blogosphere have been […]

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In the first of this two-part series on “branding on the cheap” I wrote about inexpensive ways to start a new brand. (If you’re interested in reading that post, it’s right here…) That post focused on “birthing your brand” – namely – naming it, as well as developing themelines and logos. Now that your brand […]

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