(This post is written from the standpoint of my efforts marketing our firm’s services… It’s intended to offer straight-ahead advice to clients considering hiring a website designer to either design a new site or redesign an existing one…) A few months back, I wrote a post here called Why Your Website Might Cost $5000 or […]

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I have to get something off my chest. For as long as we’ve been designing websites and online advertising, I’ve come across what seems to be a time-worn bias against using the expression “click here” as a call-to-action. This phobia mystifies me. Recently, I was creating an Adwords ad for a graphic design client of […]

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  We’ve been talking a lot about Local Search lately. Last week I gave a webinar on local search (attended, incidentally, by many Philadelphia colleagues as well as friends as far away as Aspen, CO…) and, two weeks prior, we unleashed “Local Internet Marketing Preflight.” This week, I had a gratifying consumer buying experience which […]

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