Random and intentional thoughts on digital design & marketing

Reoptimizing Old Website & Blog Content: A Case Study in Increasing Traffic to Your Law Firm’s Blog

Executive Summary/TLDR Law firms with existing blogs can often see increases in both traffic and conversions by reoptimizing content. In this post, we look at the results we achieved for a client by reoptimizing existing content. As part of a larger strategy, this effort saw organic traffic increase by nearly 200%, over only four months. […]

Marketing Self Assessment for Professional Service Firms | Part 1

Marketing your professional services firm today is fraught with challenges. Yes, the internet enables a geographic reach that has broken down geographic barriers. And the ability to conduct research, as well as market to niche demographics, lends a new precision to an old craft. But, these same technologies have also created obstacles. Pricing pressures abound. […]

Marketing Professional Services: A Splatworld Event

On Tuesday, March 26, Splat’s founder David Hitt and legal marketing consultant Jim Staples hosted a breakfast seminar on marketing for professional services at The Pyramid Club in Philadelphia, PA. The presentation – which was aimed at sole proprietors, partners, and marketing professionals at law firms of all sizes – discussed strategies to get your […]

Content Marketing Playbook for Businesses in 2019

Summary: Any business selling ideas or technical products can benefit from content marketing. In this post, we talk about how to create and execute a content marketing plan, as well as how to use paid and organic tools to attract eyes to that content. Businesses on the web face a challenging task today. With so […]

SEO on the Cheap: A DIY Guide to Conducting an SEO Audit

Summary: In this post, we will walk you through our 8 steps of performing a fast, cheap and easy SEO audit. SEO audits are an important process in ensuring your website is optimized for search engines (such as Google), in order for them to understand and rank your site so you can be found by […]

Designing and Writing an Attorney Bio Page: A Better Way

If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]

How to Write Strategic Content for your Law Firm’s Blog

Summary: In this post, we cover the basic steps of content planning and creation for legal bloggers. I know what you’re thinking. “This is a post on content marketing. People write books on content marketing. What’s this dude doing, writing a single post about an entire professional discipline?” I know, I know. Writing strategic content […]