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How to breathe new life into old content in the era of AI answers and search (Note: If you’re in a hurry you can scroll to the FAQ of this post.) In the search world, new shorthand is multiplying fast: AI Optimization, GEO, AIO. The acronyms matter less than the reality — AI systems are […]
Tags: AI, AI Search
AI and SEO: What We Found When We Tried to Measure the Impact on Content Volumes Remember when content marketing was about standing out? Create content that aligns with high user interest and intent and you’ve got a lead magnet. That ship has sailed—and now there’s a fleet of AI dinghies trailing behind it. Generative […]
Tags: AI Search, Digital Marketing (all), SEO
Agencies and in-house development teams have a dirty little secret. Many of us, despite all efforts to the contrary, get to the end of a website design project and forget something. Sometimes it’s a little something. Sometimes it’s a few little somethings. And, sometimes unfortunately, a big something (or more!) remains forgotten at launch. Website […]
Executive Summary/TLDR Law firms with existing blogs can often see increases in both traffic and conversions by reoptimizing content. In this post, we look at the results we achieved for a client by reoptimizing existing content. As part of a larger strategy, this effort saw organic traffic increase by nearly 200%, over only four months. […]
Tags: Content Strategy
