Agencies and in-house development teams have a dirty little secret. Many of us, despite all efforts to the contrary, get to the end of a website design project and forget something. Sometimes it’s a little something. Sometimes it’s a few little somethings. And, sometimes unfortunately, a big something (or more!) remains forgotten at launch. Website […]

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Executive Summary/TLDR Law firms with existing blogs can often see increases in both traffic and conversions by reoptimizing content. In this post, we look at the results we achieved for a client by reoptimizing existing content. As part of a larger strategy, this effort saw organic traffic increase by nearly 200%, over only four months. […]

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Whether you’re a small business owner or an in-house marketer, you’ve probably had the experience of managing the redesign of a corporate website or a smaller individual project. Depending on how those have gone for you, you might perhaps substitute another noun or sentence fragment for the word “experience.” “Challenging but gratifying” is one realistic […]

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