Marketing the Direct-to-Consumer Law Firm: Strategies to Create and Sustain a Persistent Lead Funnel


The legal landscape features many different marketing ecosystems. Direct-to-consumer law firms have completely different marketing needs and objectives than business-to-business firms.

In this webicast, we’ll be presenting strategies we’ve used to dramatically increase inbound sales leads for our direct-to-consumer legal clients. We’ll also introduce and explain the successes we’ve had implementing sales and marketing automation tools within the modern law firm. These tools can turn the ‘one and done’ nature of a sales lead into an ongoing process that creates and nurtures a large, evergreen pool of future clients.

Secrets we’ll be sharing in this webicast include:

  • Getting more by doing less.  Auditing and slightly editing existing content, as well as rethinking the Meta tags used on your website can result in huge gains in qualified site visitors. We’ll show you how.
  • Increasing organic reach though the use of a ‘cluster’ based content strategy. Many law firms can benefit from a content creation strategies which rely on identifying pillars of content expertise and building out from these.
  • Creating a smarter marketing funnel. Knowing how to design, write and track paid advertising campaigns is a great start. Conversions increase and relationships begin, though, when that strategy is extended to include audience-specific landing pages and forms which convert, rather than confuse.
  • Bridging the gulf between marketing and sales: Marketing Automation. Today’s full-featured CRMs include the ability to create and monitor large pools of past, present and future clients.  Using tools such as KEAP or HubSpot, businesses can now segment clients and prospects by virtually any criteria. Based on this segmentation, marketing and sales activities can be tailored to ensure that prospects and clients are fed a steady diet of content which interests them, moving them deeper into the sales funnel and ensuring continued brand awareness.

Who should attend?

In-house and independent legal marketers, as well as partners tasked with or concerned with marketing and sales strategies. Firms with direct-to-consumer practice areas such as personal injury, and family or tax law will find this webicast especially useful.

Featured Presenters

David Hitt

Dave is Partner and Founder of Splat, Inc. Splat has served the legal community with diverse solutions to the digital marketing challenges of the modern law firm. Our approach begins with marketing due diligence and strategy, and ends with creative and meticulous execution. Their portfolio of law firm work includes some of the East Coast’s most recognizable law firms.  They’ve also partnered with some of the industry’s best known independent marketing strategists.

Andrea Salemi

Andrea is the Principal of Blue Noda and frequent collaborator with Splat. Andrea’s 10+ years in enterprise level digital marketing give her substantial expertise in various disciplines, including: organic SEO and content strategy, paid and organic social media strategy, pay-per-click ad strategy and sales and marketing automation. Andrea’s holistic approach to growth marketing imparts a comprehensiveness to her marketing strategies and allows those strategies to pivot, based on changing circumstance and analysis.

Learn more about Blue Noda here.

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