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The Cart Before the Horse? I gave a webinar last week, which was created out of curiosity. Here’s what was going on in my mind. Amidst the relentless 24-hour hype machine which is AI these days, I wanted to explore if the expectations from industry were keeping up with the buzz on LinkedIn and the […]
AI and SEO: What We Found When We Tried to Measure the Impact on Content Volumes Remember when content marketing was about standing out? Create content that aligns with high user interest and intent and you’ve got a lead magnet. That ship has sailed—and now there’s a fleet of AI dinghies trailing behind it. Generative […]
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First, an unapologetic plug If you’re reading this, you probably found us through organic search. We must have done something right, which is one reason why I’d like to introduce you to our agency, Splat, Inc. Frankly, if you’re looking for the best marketing agencies in Philadelphia, we should be on your list. Splat is […]
From Fizzle To Sizzle: Why Listening Matters In the 1980s, people took their coke really seriously. Sorry, we meant to say Coca-Cola. Decades before social media, customer dissatisfaction could still go viral – and acting quickly to keep customers happy mattered just as much then as it does now. On this day in 1985, a […]
What’s an RFP? Ah, the dreaded RFP—Request for Proposal. It sounds official, maybe even a little exciting. But let’s be real: it often translates to “Please Spend Hours Crafting a Detailed Plan for Us—For Free.” Whether it’s for graphic design, marketing, video production, or even architecture, an RFP usually means a lot of work with […]
You’re showing your age if you’ve ever had someone ask you to “Xerox” a document. But beyond the nostalgia, there’s a powerful marketing lesson buried in that seemingly simple phrase. First introduced in September 1959, the Xerox 914 was one of the boldest technological gambles of its time, quickly transforming from a clunky, expensive machine […]
Recently, the team at Splat had the pleasure of helping Louis Hockman, principal of ADRx, expand his audience by creating a streamlined process to grow his email list. Lou came to us with a challenge: his reach wasn’t as broad as it could be, and he needed a solution to engage more people in a […]
Being an artist is this kind of occupation in which you have to make people care about your obsession. -Bruce Springsteen Bruce Springsteen’s recent two-show run in Philadelphia had us thinking once again about the Boss’s unique role as an American entertainer – and entrepreneur. If you’ve ever been to one of his shows and […]
Agencies and in-house development teams have a dirty little secret. Many of us, despite all efforts to the contrary, get to the end of a website design project and forget something. Sometimes it’s a little something. Sometimes it’s a few little somethings. And, sometimes unfortunately, a big something (or more!) remains forgotten at launch. Website […]
