From Fizzle To Sizzle: Why Listening Matters In the 1980s, people took their coke really seriously. Sorry, we meant to say Coca-Cola. Decades before social media, customer dissatisfaction could still go viral – and acting quickly to keep customers happy mattered just as much then as it does now. On this day in 1985, a […]

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What’s an RFP? Ah, the dreaded RFP—Request for Proposal. It sounds official, maybe even a little exciting. But let’s be real: it often translates to “Please Spend Hours Crafting a Detailed Plan for Us—For Free.” Whether it’s for graphic design, marketing, video production, or even architecture, an RFP usually means a lot of work with […]

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Recently, the team at Splat had the pleasure of helping Louis Hockman, principal of ADRx, expand his audience by creating a streamlined process to grow his email list. Lou came to us with a challenge: his reach wasn’t as broad as it could be, and he needed a solution to engage more people in a […]

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Being an artist is this kind of occupation in which you have to make people care about your obsession. -Bruce Springsteen Bruce Springsteen’s recent two-show run in Philadelphia had us thinking once again about the Boss’s unique role as an American entertainer – and entrepreneur. If you’ve ever been to one of his shows and […]

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Agencies and in-house development teams have a dirty little secret. Many of us, despite all efforts to the contrary, get to the end of a website design project and forget something. Sometimes it’s a little something. Sometimes it’s a few little somethings. And, sometimes unfortunately, a big something (or more!) remains forgotten at launch. Website […]

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At Splat, we’re quite over AI dread. We’ve all heard the “it’s not AI that will replace you, but someone using AI” line, and it’s most likely true. But “using AI” is a broad statement. What is the best AI essay writer, for instance? What is the best free AI writer? If we want to […]

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We’ve written a lot over the years about Local SEO and our longstanding belief that it offers one of the best ‘bang for your buck’ opportunities for business’ to show up in organic search. Our obsession also is self-interested: many of our clients are professional service firms, with physical locations that allow them to maximize […]

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On May 10, 2023, the date of Google I/O 2023, the meaning of a Google AI search changed. Google was once like a librarian who offered you a list of sources of information. It even ranked them from best to worst for your convenience. Now, with its AI-powered Google Search Generative Experience (SGE), Google wants […]

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A beginner’s guide to Local SEO for law firms. Of all the different flavors of digital marketing our clients hire us to perform, local search engine optimization (Local SEO) is probably the least understood. Often, though, the relatively high return on investment good local provides makes it a no-brainer recommendation for our law firm clients. […]

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