Let’s Play Marketing Roulette (Or… how NOT to market real estate on the web)


Marketing rental or for-sale properties on the web is usually a game of chance. Developer A hires Marketing Agency B, who then recommends what they think are “best practice” strategies. Problem is, though, that these recommendations are often rooted in anecdotes, individual experience, and in-house capability. They’re often not rooted in reality.

In this presentation, we’ll look at what tactics help you sell or rent properties on the web, under what circumstances and when. Contemporary examples of success will be cited, along with the metrics that prove their success. If you’re trying to figure out how to sell or rent properties on the internet, this talk is for you.

David Hitt of Splat, Inc. will be this webinar’s host, in our series of webinars, Site Unseen.

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