It\u2019s officialNext week, Splat heads to the New York City Small Business Expo. If you find yourself near the Jacob K. Javits Convention Center on Thursday, May 3rd any time from 9:00 A.M. through 5:00 P.M, stop by booth #436 and say as we\u2019ll be running a pop-up digital minute clinic for attendees all day long. What\u2019s that you ask? Well, it\u2019s like urgent care for your website. Dave will conduct a mini audit of the site and suggest all things big and small that could be done to make more of an impact online.\u201cIt\u2019s really still the wild wild west in the worlds of web development and digital marketing,\u201d explains Hitt, Founder of Splat, Inc. and small business owner of nearly 20-years. \u201cWe\u2019ve found that today\u2019s small businesses are more sophisticated than those just 10 years ago. The speed of business moves faster, transactions close more rapidly products ship almost as fast as you can hit send and websites really need to keep up from both a user experience point-of view and also from a functionality standpoint.\u201dDave Hitt will provide a mini web audit for booth visitors and advise on simple things that could be done in order to be found on the web more easy (improve ranking), to keep people engaged for longer periods of time (assessing visuals and messaging) and also taking a look at how the site is being marketed online. \u201cIt seems pretty befitting that we\u2019ve got a Zombie theme this year because so many people find the world of digital marketing to be pretty frightening,\u201d said Hitt, \u201cbut it doesn\u2019t have to be. At Splat we\u2019re about demystifying digital. Code, design and strategy are all essential ingredients of a website, but what really sets a website apart are the invisible ingredients: creative sensibility, obsessive attention to detail, and a commitment to excel.\u201dThis year, Splat\u2019s booth theme is: \u201cWas Your Website Dead Before it Even Went Live?\u201d In addition to our real-time Digital Minute Clinic, Splat will also be hosting a workshop session by the same moniker on Thursday, May 3rd 3:30 P.M. – 4:15 P.M. in Workshop Room 10 (Venue Room #1A15). Topics of our presentation include:How to know if your website is really dead – What to do if your site traffic is lackluster6 hacks to improve your site right nowWhy messaging mattersUser Interface, navigation and call to actionDesign dos and don’tsSEO what small businesses need to knowWhy local optimization is your BFFDigital Demystified – It\u2019s not magic: know your audience – Q and A (with fun prizes)Have *YOU* ever felt like an overworked office zombie?These days, we find that CMOs and entrepreneurs alike are seemingly taking on a lot more work than the bygone days of pre digital marketing. It seemed like 2017 was the year of the slash. We\u2019re not talking about being slashed by a Zombie, We\u2019re talking about job title slash. You know like IT Director (slash) Chief Marketing Officer or Public Relations (slash) Social Media Director.To most working Americans taking on additional responsibilities in the corporate world seemingly means better job security so we willingly say yes to roles that we didn\u2019t sign up for in pursuit of the almighty dollar. If you run a small business, you might feel like you need to manage everything from your web upkeep to what sort of garbage bags you should buy. Small business can breed workaholic zombies. These are well- intended, smart people who are merely cerebrally taxed. They work sun up to sun down on ploughing through the day\u2019s task list no matter what\u2019s on it. We\u2019re dedicating our booth and our entire theme to these hard working people. At Splat, we believe that knowledge sharing is just part of our culture and we\u2019re excited to share some tips and tricks with our friends in the Big Apple.By the way, don\u2019t be alarmed if you should see real live Zombies sauntering around the trade show floor from 10:00 A.M. to 2:00 P.M. They\u2019re part of our Splat team!NYC Small Business ExpoThursday, 5\/3\/18 9:00 A.M. – 5:00 P.M.Jacob K. Javits Convention Center, Hall 1A. Booth #436Follow us on Twitter on May 3rd for live updates.