The Weekly Posts: Voice Search Screams for Relevance and Other Raucous Topics from Digital Marketing

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This week’s version of ‘The Weekly Posts’ looks back wistfully at 2017 and projects forward with a round-up of trends affecting the world of digital in 2018.

New to Digital Marketing?

Is 2018 the year you finally get digital? If so then there is no better place to start than with Impact’s 19 Infographics for Anyone Using Digital Marketing in 2018. Visual learners rejoice. These easy to follow graphics will make you a digital marketing expert in no time. Subjects such as inbound marketing, content marketing and more are brought to life in this visual journey of marketing gems. There’s no better year to cut your teeth in digital than 2018.

The Search is On.

2017 was a big year in search. Voice search took off, adding a whole new dimension of SEO. Plus the continued trend of users searching more on mobile reached even greater heights. So what’s going to change in 2018? Search Engine Land is here to answer with their 8 game-changing SEO trends that will dominate 2018. The rise of SERP features, structured data and relevance 2.0 and more are all covered in this in-depth look at SEO in 2018.

Click to Pay.

Times change, and so does PPC. For the first time since 2009 Google AdWords has changed their user interface. This was not a minor change, the UI looks completely different and has lots of brand new features. In the ever-changing landscape of digital marketing, it is hard to find time to learn a new interface. Luckily, thedesign.com has made it easy with their PPC TRENDS TO WATCH FOR IN 2018 Blog post. The piece also discusses other developments in the PPC universe such as the importance of speed and accelerated mobile pages (AMP). Conquer the new Adwords, and have your best ROI on PPC ever in 2018.

Blabbing about Social.

In the world of social media, the drama in 2017 was real. #FakeNews and Russian Bots grabbed the big headlines, but the everyday competitions for users were the trench wars remaking the industry. Instagram appears to be winning the battle against Snapchat with their Instagram Stories. Twitter failed to gain new users while platforms like LinkedIn continued to thrive. What will happen next in 2018? Enterpreneur.com is here to navigate that question with their write-up 10 Social-Media Trends to Prepare for in 2018. On the very top of their list: Augmented Reality. Although augmented reality has gained traction the past two years, 2018 is the year it will take off to new heights. Stay in the know and learn how you can create a #trending social-media strategy in 2018.

2018 Digital Marketing Events.

Reading articles online is great, but getting out from behind your desk, meeting new people and perfecting your skills should also be a priority. To that end, there are plenty of fantastic digital marketing events occurring in 2018. Stay on top of all of them with the help of Code and Talk.

Also, check out our very own events page which is continuously updated.

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